PERSONALIZATION
OF EMAILS AND WEB PUSH
Autonomous email + web push personalization that works with any automation system
Our service autonomously personalizes e-commerce emails and web push notifications with products selected individually for each user (hyperpersonalziation).
It delivers personalized products for each user not only on the website, but also in emails and web push notifications.
Abandoned carts, selected for you, recently viewed on the website, cross-selling recommendations after a purchase, as well as new arrivals, trending products, or the biggest discounts—all without the need to manually compose emails.
No implementation or CRM integration required. It works with GetResponse, Mailchimp, Hubspot, Brevo, Mautic, Mailerlite, Klaviyo, AciveCampaign, Eloqua, and many more + even with Gmail(!)
What sets Quarticon AI emails apart?
Real AI recommendations
Our innovative AI email solution makes it possible to create a consistent user experience across all channels using our renowned recommendation algorithms.
Interoperability
Innovative AI emails are truly innovative because they work with any marketing automation system. No need to change providers or transfer databases. No add-ons or plugins to install. No CRM integration.
Simple operation
Tool configuration is kept to a minimum. All that is needed is to specify what the product should look like, whether it should have a frame, a price, or an additional label, and select a targeting strategy, such as an abandoned cart. That is essentially all.
No manual segmentation
Manual segmentation is no longer needed. It is impossible to determine whether Sassypants1987 is a man or a woman. That should not matter—and it does not matter to us either.
The best products will be selected based on behavioral data rather than assumptions about gender, age group, or interests.
No manual campaign creation
Construction blocks with if–then rules are only for old-fashioned, slow marketing from the 2000s. The 2030s of the 21st century are almost here!
Decisions should be made autonomously in real time. It is impossible to predict and create all campaign flows for every use case. There is no point trying—it cannot be done.
Ready for the future
Quarticon AI mailings are ready for the future and for agentic marketing. They can be used with any system. Closed ecosystems are not being created.
Omnichannel
Our solution provides consistent experiences and recommendations regardless of the channel used by customers—whether on a computer, tablet, or smartphone. This makes it possible to build stronger customer relationships by offering personalized deals that match individual preferences.
No reliance on third-party cookies
Our solution is cookieless. Resources are not blocked by most ad blockers or by browsers themselves. This makes it possible to achieve higher conversion rates. In incognito mode and with ETP, recommendations are still delivered, while others are left with empty spaces.
Semi-API implementation
For even higher conversion rates and faster content delivery, a globally unique semi-API implementation has been launched. Simple implementation from a script, without IT involvement, while working as if through an API. Conversions? Up to 2x higher than with traditional scripts.
How the AI email system can be used
Mass personalization
Increase customer engagement by offering personalized product recommendations, special offers, reminders, and AI-generated content tailored to each customer’s individual needs.
Autonomous offers
Automated special offers featuring discounted products, new arrivals, trending products, bestsellers, or popular items matched to the interests of subscribers.
Promotional offers
Promotional offers sent automatically to subscribers on a large scale—daily, every few days, or weekly. Products can be selected manually, or selection can be based on defined criteria, such as a price reduction of at least 10%.
Personalized reminders
Send personalized reminders to subscribers about situations such as abandoned carts, interrupted browsing sessions, or suggestions for add-ons to recently purchased products.
Other ways to use AI-mails
Promotional emails
Sending email campaigns featuring products—even when they are not selected individually for particular segments—requires time, resources, and an advanced MA system.
After a quick setup, AI-mails will operate without the need for updates or even product selection. Fully autonomous promotional emails.
Newsletters
Are customers informed about new products, trends, and promotions through regularly generated newsletters? An additional purchase incentive can be created this way by including product recommendations personalized for each customer, based on any logic: new arrivals, products popular in the past month, and, of course, Recommended for You.
Transactional notifications
An MA system is not even required to add AI to transactional emails.
In transactional notifications sent by e-commerce platforms, cross-selling / frequently bought together product suggestions can be easily embedded without any integration.
Web push
Following the same principle as with emails, a product offer can be embedded for users. No additional integration required.
If the MA system does not support web push notifications – nothing is lost. Quarticon AI-mails will embed the offer directly using the platform in use.
Barter exchanges
Are you working with another non-competing e-commerce business? Personalized products can be exchanged. Send them the Quarticon AI-mails snippet, and the offer will be targeted to your subscribers, even though it was sent from a different system and a different store. And all without any integration.
Internal campaign
Would an internal advertisement embedded in the dropdown menu be useful—with the most discounted product, a new arrival, or a product selected for the user in each category?
AI-mails can be used for this purpose. AI-mails do not even require emails to operate.
Functional user panel
The functional user panel allows users to manage its appearance, features, and logic independently
Why use AI-mails?
COST SAVINGS
Many marketing automation systems do not allow product offers or other content from a product feed to be embedded.
With the AI-mails product, it turns out that free Mautic can become as powerful as Salesforce or Klaviyo.
Looking to reduce marketing automation costs? More affordable MA tools can be used together with Quarticon AI-mails.
TIME SAVINGS
Sending a single message with products embedded in the email content through a high-end system—in other words, an expensive one—is time-consuming and tedious.
Products personalized for each user? This is an extremely time-consuming task available only in top-tier MA systems—in other words, the most expensive ones. Our AI-mails solution shortens the time needed to prepare an email with product personalization from several hours to a few minutes, including testing 😉
EMAILS CHANGED AFTER SENDING
This is a simplification, but that is the effect achieved. Products are created for each user when the email is opened.
Three days after the message is sent, the user will see the current offer in the email, which may have changed in the meantime—for example, unavailable products will not be displayed—along with current prices or discounts. Sounds fantastic, right?
OMNICHANNEL
AI-mails, together with the Recommendation Engine service, enable consistent personalization of communications across all channels: on the website, in emails, in the mobile app, in web push notifications, and many others.
Did you know that…
There is no need to change the MA system
There is no need to change the marketing automation system – our solution works with any MA system, CDP, or standard sending applications.
However, if a world-famous solution costing millions is already in use, it can of course be kept 😉
With AI-mails, free Mautic is sufficient for most applications.
No integration required
Integration between systems sounds like hundreds of thousands of PLN and half a year lost. But not with Quarticon AI-mails. The system requires no integration. It works from the first few minutes after a small Quarticon snippet is embedded in the email template.
Easy snippet embedding
Calling it a snippet is already saying too much. An HTML code fragment is added to the email template, containing a link to the page (a href) and an image with the offer (img src), along with two configuration parameters defined in the user panel: the strategy ID (e.g. abandoned cart) and the style ID (e.g. a small image with the price and discount, without the product name). Child’s play, right?
Save time and resources
Marketing automation?
If marketing automation looks something like this:
⏳ connect to the CRM,
⏳ create and import custom objects,
⏳ define fields for product attributes,
⌛ add placeholders,
⌛ design the template,
🥱 define product selection rules,
🥱 build campaigns
😩 apply conditional logic to campaigns,
😩 create triggers,
😴 do not forget to build several segments
🤦 after several hours of work, send a test email
…
Say goodbye to expensive MA
… it is time to switch to AI-mails from Quarticon
From now on, email messages will be created almost autonomously, without all that tedious “automation.”
Expensive MA systems can be left behind—with AI-mails, the simplest ones are sufficient.
AI-mails and marketing automation
Does AI-mails send messages?
A marketing automation system enables campaigns to be built and communications—most often emails—to be sent to registered users.
Quarticon AI-mails does not send messages; instead, it handles what marketing automation systems cannot—dynamically embedding product content in emails.
Does AI-mails enable segmentation?
Building user segments is one of the key features of every marketing automation system.
Quarticon AI-mails, however, does not need it. For us, each user is a separate segment. Regardless of whether an email is sent to all subscribers or to a specific segment, it will also be personalized for each individual recipient.
Does AI-mails enable send-out triggers?
This area has been left to marketing automation systems. The send time is determined there—for example, when a user has not completed a purchase and needs a reminder—and the abandoned cart is embedded by us.
There is also a scenario in which a single email is sent to everyone, while the appropriate strategy is embedded for each recipient: abandoned cart, recently viewed items for those who visited the site, selected for you, and other content for the remaining recipients. Magical, right?
Discover true email personalization
Contact us
Increase marketing automation by introducing autonomous processes for selecting product offers individually for each user.
- 100% coverage of MA / CDP systems
- Independent of sending systems
- Consistent experiences across all channels
- Marketing automation system cost savings
- Understands user intent.
- Simple snippet. No complicated implementation.
- 60% higher sales from mailings
View the current Smart Search Quarticon search engine pricing.
See how quickly and easily personalized emails can be configured with Quarticon AI-mails
FAQ
What is the AI-mails service?
Our AI-mails service is an email personalization engine that prepares suggestions personalized individually for each message recipient, without unnecessary integration.
In 5 minutes, emails can be converted into AI-mails without changing the marketing automation (MA) system.
Personalized suggestions may include products in an online store matched according to selected targeting strategies, advertisements in an advertising service, video content in a VOD service, or articles in an online medium. Strategies have been prepared for each of these categories.
Does Quarticon AI-mails work only with a selected MA platform?
No, AI-mails works with any Marketing Automation (MA) system. These may be advanced multi-module systems or simpler systems supporting email sending only.
What features should an MA system have to work with the Quarticon AI-mails service?
The marketing automation system should support so-called tokens, meaning that it must be able to dynamically replace tokens with database field values. This is sufficient to introduce individually personalized content into emails. Additionally, the system should support campaigns triggered by a specific event in order to fully use the capabilities for handling abandoned carts.
Is the AI-mails service based on AI?
As the name suggests, Quarticon uses machine learning to predict customer behavior and suggest products or content. This makes it possible to adapt content based on user engagement and behavior patterns and, in the case of ecommerce, complete a transaction.
Does the AI-mails service also create other content, including the subject lines of sent mailings?
No, the service selects content / products to achieve maximum effectiveness using the content / products already available. The entire email body will not be written, the email subject line will not be generated, nor will the sending time for such an email be optimized. If these functionalities are required, they should be provided by the Marketing Automation system.
This information can be delivered to the MA system, for example, so that the discount on products offered to a specific subscriber is known and can be included in the subject line, but this already requires integration between Quarticon and the MA system. So, it is possible, but the benefit of “not integrating” is lost 😉
Where can additional information about recommendations in MA systems be found?
See our blog: How marketing automation systems do (not) work, or, explained simply and clearly: recommendations in MA