LIVING EMAILS
Emails that update while they wait to be opened
Show fresh prices, live inventory, and updated products to unopened emails, even days after you send them.
Each customer sees what’s actually available when they open, not what was true when you sent.
Works with any sending system: GetResponse, Mailchimp, Hubspot, Brevo, Mautic, Mailerlite, Klaviyo, AciveCampaign, Eloqua, custom in-house systems, legacy platforms – doesn’t matter.
No platform switch. No integration. No manual work. Automate what you’ve been doing manually. Personalization without the manual work.
What sets Quarticon Living Emails apart?
True 1:1 personalization
Innovative Living Emails create a consistent user experience across all channels using our renowned recommendation algorithms and truly personalize for each subscriber indyvidually.
Update while they wait
Living Emails, Not Static Messages!
Your emails evolve in real-time, even after they’re sent.
Show fresh prices, live inventory, and updated products to unopened emails. Individually, for each subscriber.
No segments required
Every person gets their own email. No segments to build. No experts needed. No maintenance required.
Segmentation was a workaround for dumb email systems. You’re not dumb.
Interoperability
Living Emails are truly innovative because they work with any marketing automation or sending tool.
No need to change providers or transfer databases. No add-ons or plugins to install. No CRM integration.
Live in 15 minutes (not 8 weeks)
Install a code snippet. Launch 1:1 emails today. Klaviyo takes 8 weeks. We take 15 minutes.
Stop waiting for personalization!
Autonomous operations
Construction blocks with if–then rules are only for old-fashioned, slow marketing from the 2000s. The 2030s of the 21st century are almost here!
Decisions should be made autonomously in real time.
Omnichannel
Living Emails provide consistent experiences and recommendations regardless of the channel used by customers – whether on a computer, tablet, or smartphone.
This makes it possible to build stronger customer relationships by offering personalized deals that match individual preferences.
No reliance on third-party cookies
Our solution is basically cookieless. Resources are not blocked by most ad blockers or by browsers themselves. This makes it possible to achieve higher conversion rates. In incognito mode and with ETP, recommendations are still delivered, while others are left with empty spaces.
Save 60%+ on email tools
Quarticon Living Emails + a decent sending tool (e.g. Mailchimp) is lower than half the cost of Klaviyo.
A tiny portion of Klaviyo’s subscription with twice the personalization.
How Living Emails can be used
Mass personalization
Increase customer engagement by offering personalized product recommendations, special offers, reminders, and AI-generated content tailored to each customer’s individual needs.
Autonomous offers
Automated special offers featuring discounted products, new arrivals, trending products, bestsellers, or popular items matched to the interests of subscribers.
Promotional offers
Promotional offers sent automatically to subscribers on a large scale – daily, every few days, or weekly. Products can be selected manually, or selection can be based on defined criteria, such as a price reduction of at least 10%.
Personalized reminders
Send personalized reminders to subscribers about situations such as abandoned carts, interrupted browsing sessions, or suggestions for add-ons to recently purchased products.
Other ways to use Living Emails
Promotional emails
Sending email campaigns featuring products, even when they are not selected individually for particular segments, requires time, resources, and a marketing automation system.
After a quick setup, Living Emails will operate without the need for updates or even product selection. Fully autonomous promotional emails.
Newsletters
Are customers informed about new products, trends, and promotions through regularly generated newsletters? An additional purchase incentive can be created this way by including product recommendations personalized for each customer, based on any logic: new arrivals, products popular in the past month, and, of course, Recommended for You.
Transactional notifications
You can add autonomous, dynamic block to transactional emails in your store notifications. No sending tool or marketing automation even needed.
In transactional notifications sent by e-commerce platforms, cross-selling / frequently bought together product suggestions can be easily embedded without any integration.
Web push
Following the same principle as with emails, a product offer can be embedded for users. No additional integration required.
If the MA system does not support web push notifications – nothing is lost. Quarticon Living Emails will embed the offer directly using the platform in use (should be called Living Pushes).
Barter exchanges
Are you working with another non-competing e-commerce business? Personalized products can be exchanged. Send them the Quarticon Living Emails snippet, and the offer will be targeted to your subscribers, even though it was sent from a different system and a different store. And all without any integration.
Internal campaign
Would an internal advertisement embedded in the dropdown menu be useful – with the most discounted product, a new arrival, or a product selected for the user in each category?
Living emails can be used for this purpose. Living Emails do not even require emails to operate (sic!).
Functional user panel
The functional user panel allows to manage product card appearance, features, and logic
Why use Living Emails?
EMAILS CHANGED AFTER SENDING
Three days after sending, a customer opens your email and sees: – ✅ Current prices (if a sale started, they see the
discount) – ✅ Live inventory (sold-out products are automatically hidden) – ✅ Updated product availability (swapped to
similar items if their original choice is gone)
This isn’t resending—the original email updates dynamically. Each customer sees different content based on their
individual open time and current business state.
COST SAVINGS
Many marketing automation systems do not allow product offers or other content from a product feed to be embedded.
With the Living Emails product, it turns out that free Mautic can become as powerful as Salesforce or Klaviyo.
Looking to reduce marketing automation costs? Smart choice! More affordable MA tools can be used together with Quarticon Living Emails.
TIME SAVINGS
Sending a single message with products embedded, products personalized for each user? These are extremely time-consuming tasks available only in top-tier MA systems, in other words, the most expensive ones. Our Living Emails shorten the time needed to prepare an email with product personalization from several hours to a few minutes, including testing 😉
OMNICHANNEL
Living Emails, together with the Recommendation Engine service, enable consistent personalization of communications across all channels: on the website, in emails, in the mobile app, in web push notifications, and many others.
Did you know that…
There is no need to change the MA system
There is no need to change the marketing automation system – our solution works with any MA system, CDP, or standard sending applications.
However, if a world-famous solution costing millions is already in use, it can of course be kept 😉
With Living emails, free Mautic is sufficient for most applications.
No integration required
Integration between systems sounds like hundreds of thousands of PLN and half a year lost. But not with Quarticon Living Emails. The system requires no integration. It works from the first few minutes after a small Quarticon snippet is embedded in the email template.
Easy snippet embedding
Calling it a snippet is already saying too much. An HTML code fragment is added to the email template, containing a link to the page (a href) and an image with the offer (img src), along with two configuration parameters defined in the user panel: the strategy ID (e.g. abandoned cart) and the style ID (e.g. a small image with the price and discount, without the product name). Child’s play, right?
Save 60%+ on subscription.
Make more time for work that matters
Marketing automation?
If marketing automation looks something like this:
⏳ connect to the CRM,
⏳ create and import custom objects,
⏳ define fields for product attributes,
⌛ add placeholders,
⌛ design the template,
🥱 define product selection rules,
🥱 build campaigns
😩 apply conditional logic to campaigns,
😩 create triggers,
😴 do not forget to build several segments
🤦 after several hours of work, send a test email
…
Say goodbye to expensive MA
… it is time to add Living Emails from Quarticon
From now on, email messages will be created almost autonomously, without all that tedious “automation.”
Expensive MA systems can be left behind – with Living Emails, the simplest ones are sufficient.
Living emails and sending emails
Do Living Emails send messages?
A marketing automation system enables campaigns to be built and communications -most often emails – to be sent to registered users.
Quarticon Living Emails service does not send messages; instead, it handles what marketing automation systems cannot – dynamically embedding product content in emails.
Do Living Emails enable segmentation?
Building user segments is one of the key features of every marketing automation system.
Quarticon Living Emails, however, does not need it. For us, each user is a separate segment. Regardless of whether an email is sent to all subscribers or to a specific segment, it will also be personalized for each individual recipient.
Do Living Emails enable send-out triggers?
This area has been left to marketing automation systems. They specialize in send time optimization, we – in the email content.
Discover living emails and true personalization
Contact us
Increase marketing automation by adding Living Emails – autonomous personalization layer for your current sending tool.
- 100% coverage of MA / CDP systems
- Independent of sending systems
- True personalization 1:1
- Emails update after sending
- Consistent experiences across all channels
- Marketing automation system cost savings
- Understands user intent.
- Simple snippet. No complicated implementation.
- 60% higher sales from mailings
See how quickly and easily personalized emails can be configured with Quarticon’s Living Emails
FAQ
What is the Living Emails service?
Our Living emails are the email personalization engine that prepares suggestions personalized individually for each message recipient, without unnecessary integration. They also update contente of unopened emails in real time.
In 5 minutes, regular emails can be converted into living emails without changing the marketing automation (MA) or email sending system.
Personalized suggestions may include products in an online store matched according to selected targeting strategies, advertisements in an advertising service, video content in a VOD service, or articles in an online medium. Strategies have been prepared for each of these categories.
What exactly is a “living email”?
A living email is an email that updates its content in real-time for unopened messages, even after it’s been sent.
Example: You send a flash sale campaign at 9 AM showing Product A at €50. By 2 PM, the price drops to €40. Customers who haven’t opened yet will see the €40 price when they open. If Product A sells out, unopened emails automatically show Product B instead – individually customized for each subscriber.
Traditional email platforms (Mailchimp, Klaviyo), Marketing Automation or CDPs send static emails. Content locks at send time. Unopened emails show stale data forever.
Is this the same as resending emails?
No. Completely different.
Resending (traditional):
- You manually resend the same email to unopened subscribers
- Content is still static
- Requires launching a separate campaign
- Costs money (second send = second billable send)
- Still shows data from the original send time
Living emails (our approach):
- No manual resend needed
- Content automatically updates for unopened emails
- Happens in the background
- No additional cost
- Always shows current, fresh data
- Individual mutations per subscriber (Customer A sees different updated content than Customer B)
Living emails are automatic intelligence.
Does this work for resending campaigns?
Yes, and it’s one of the biggest advantages.
Traditional resend:
- You manually resend the email (cost + effort)
- Content is still the same as the original send
- If prices changed or inventory shifted, resend shows outdated info
- Customers feel annoyed (same email twice)
Living email resend:
- You resend the original email (manual, one click)
- Content has already updated for unopened emails
- But now it’s been 2 days, so data is even fresher
- Customers see current, relevant information
- Feels like a new email, not a repeat
The result: Resending becomes safe, automatic, and effective.
How do prices and inventory sync?
You connect your product data source (Shopify, WooCommerce, custom API, Google Merchant, any XML feed). We pull live data and update unopened emails accordingly.
Setup:
- Add a product feed URL
- Map fields (product name → email field, price → email field, etc.)
- Done
Ongoing:
No manual intervention
We check your data feed every hour (or real-time, depending on plan).
If prices/inventory change, unopened emails update automatically.
What happens if I send to a big list?
Living emails scale perfectly.
Example: Send to 100,000 people
- 9:00 AM: Email sent
- Throughout the day: Unopened emails update automatically as data changes
- Each subscriber sees fresh content when they open
- Zero performance issues
- No extra cost
Scale isn’t a constraint. Unopened emails are tracked and updated efficiently in the background.
Does Quarticon’s Living Emails work only with a selected MA platform?
No, Living Emails work with any Marketing Automation (MA) or sending system. These may be advanced multi-module systems or simpler systems supporting email sending only.
What features should an MA system have to work with the Quarticon Living Emails service?
The marketing automation system should support tokens, meaning that it must be able to dynamically replace tokens with database field values. This is sufficient to introduce individually personalized content into emails.
Additionally, the system should support campaigns triggered by a specific event in order to fully use the capabilities for handling abandoned carts.
Is the Living Emails service based on AI?
Quarticon uses machine learning to predict customer behavior and suggest products or content to provide 1:1 personalization. This makes it possible to adapt content based on user engagement and behavior patterns and, in the case of ecommerce, complete a transaction.
Does the Living Emails service also create other content, including the subject lines of sent mailings?
No, the service selects content / products to achieve maximum effectiveness using the content / products already available. The entire email body will not be written, the email subject line will not be generated, nor will the sending time for such an email be optimized. If these functionalities are required, they should be provided by the Marketing Automation system.
This information can be delivered to the MA system, for example, so that the discount on products offered to a specific subscriber is known and can be included in the subject line, but this already requires integration between Quarticon and the MA system. So, it is possible, but the benefit of “not integrating” is lost 😉
Where can additional information about real time personalization in e-mails be found?
See our blog: How marketing automation systems do (not) work, or, explained simply and clearly: recommendations in MA