Can Eloqua be suitable for B2C marketing?
Since Eloqua is a marketing automation platform for B2B, its architecture places strong emphasis on managing lead acquisition processes, account-based marketing, and enterprise data. It lacks a native module for handling product feeds.
That is why Quarticon AI-mails is a must-have for e-commerce companies, media outlets, and classified-ad services using Oracle Eloqua. Quarticon enables personalized product offers or content to be embedded in Eloqua without any integration. Quarticon provides an important extension of the functionality of Oracle Eloqua, particularly in e-commerce.
Read on to see how Eloqua and Quarticon can be effectively combined.
What are the main problems with Oracle Eloqua affecting the e-commerce sector?
Eloqua does not offer any functionality that would allow it to be used in e-commerce. However, since it is still an advanced and relatively inexpensive platform compared with other leading MA systems, e-commerce companies may be interested in using Eloqua to communicate with customers.
Quarticon AI-mails enables the easy, integration-free addition of a personalized product offer sent through Oracle Eloqua, thereby enabling the use of this tool in e-commerce.
Are Quarticon + Eloqua a good solution for e-commerce?
Quarticon is a decision engine that selects a product offer individually for each user in real time. The Quarticon AI-mails solution enables Eloqua to be used effectively in e-commerce, transforming it into a platform whose capabilities begin to rival those of the most expensive MA solutions, such as Salesforce, and even surpass them thanks to the complete autonomy of the solution! Adding Quarticon product blocks to e-mail campaigns in Eloqua is a proven way to increase conversions and enable products to be offered automatically in Eloqua e-mail messages.
Whether you’re running a sale, launching new products, or sending reminders, up-to-date and personalized products make your emails more engaging and action-driven. AI based product recommendations boost conversions 3 times!
How can personalized product offers be embedded in Eloqua?
Step 1. Generate a snippet in Quarticon
1. Login / set up your account in Quarticon and navigate to AI-mails module
2. First, create a product card template. Customize the appearance by defining size, colors, fonts, layers and much more. Select layout and elements to be displayed, including product name, image, price, previous price, discount or whatever you want.
3. Next, define targeting strategy. There are available regular product suggestions and AI-based recommendations. Regular product suggestions include: bestsellers, popular products, trending within last 7 days, trending in the last 24 hours, last viewed products, abandoned cart. AI-based product recommendations include Recommended for you, popular personalized, cross-selling, up-selling, cross-selling to the abandoned cart, cross-selling to the abandoned session and many more.
4. Copy the generated HTML snippet – this should be inserted into your email template in the next step.
Step 2. Add a product block to an e-mail in Eloqua
- Open the Eloqua platform and go to the “E-mail” section.
- Create or edit an e-mail message or template.
- Open the e-mail template editor by clicking the message name.
- Drag the “HTML” block into the message template.
- Double-click the HTML placeholder and paste the Quarticon snippet into the HTML editor field.
- Save and preview the message to make sure that the product block is displayed correctly.
Best practices for product blocks in Eloqua
- Ensure mobile optimization by checking that the block displays correctly on different devices.
- Conduct A/B tests of the layout and appearance to determine the most effective configurations for the blocks.
- If the same layout is retained, simply adjust the strategy ID to update the block for the next e-mail in Eloqua. The block can easily be copied and pasted, with the strategy ID changed—for example, from “current trends” to “new arrivals”.
- Update the content for the next send while retaining the same strategy, leaving the block unchanged. The products will be updated accordingly.
- Create automated e-mail messages in Eloqua, such as “Weekly trends in our store” or “Products on promotion this week”. The Quarticon AI-powered product block will automatically adjust the products displayed.
- No additional action is required to launch personalized product e-mail messages in Eloqua. The products shown in the e-mail campaign will be tailored to each user.
Key features of Quarticon AI-mails
Automatically create offers featuring new arrivals
Automatically include new arrivals from your store in emails, newsletters, and even notifications sent from your e-commerce platform.
All you need to do is set it up once in the notification template!
Automatically create PDF newsletter-style emails
Sending PDF newsletters via email is a relic of the past. PDF offers are sent only because structuring an email, for example, with 30 products embedded in the message, is a very complicated and time-consuming task. But not with Quarticon AI-emails.
Embedding 1 product takes 5 seconds; embedding 30 products takes 5 seconds × 30—and it’s a one-time task.
Cross-sell offers in your email campaigns
“Other customers also bought” offers will be available without the need for integration or system upgrades.
Even more possibilities
Learn more about the revolutionary AI-mails service.
How can Quarticon be used?
See how to get started with Quarticon tools. The integration depends on the type of e-commerce platform. Quarticon works with all e-commerce platforms. The instructions below are universal, although in many cases the integration will be even simpler.
1.
Create a free account in Quarticon
Sign up for a free Quarticon account and get access to the Quarticon apps, including the AI-Emails module.
2.
Add Quarticon’s Universal Tag
Copy the code snippet to your website. It’s very simple, but you’ll also receive instructions via email.
3.
Add product feed
You can select a product feed (in any format, such as Google Merchant, etc.) or use a pre-built app on the e-commerce platform that integrates your product offerings
4.
Create the product card layout
Use the builder to create the product card layout for your email campaigns. Next select strategy of filtering products or running personalized AI recommendations. And that’s all. Now all you have to do is copy the snippet into your email template.
Answers to frequently asked questions about AI-mails — the service that enables true personalization in marketing automation
What is Quarticon AI-mails?
Quarticon AI-mails is a service that provides content personalization in mailings and web push (and beyond) in any marketing automation system. Decisions about product or content selection are made by the Quarticon DE (Decisioning Engine), based on proprietary predictive models (pAI).
With AI-mails you can easily embed a personalized product block in any system (marketing automation, email platform, CDP, etc.) and in environments that do not support JS. Effortless, integration-free, it provides a consistent experience across all communication channels, eliminating 90–95% of the tasks and effort involved in preparing a personalized and up-to-date product offer in emails.
You can learn more about the product here: simple product recommendations in e-mails
Does Quarticon AI-mails rely on generative artificial intelligence?
No, the system does not use generative artificial intelligence at all (such as ChatGPT, Gemini, Claude, Mistral, etc.). It uses proprietary predictive AI algorithms trained to match product offers and content. Therefore the system will not write your newsletter intro for you. But it will populate it, for example, with products that are tailored to each recipient of the newsletter individually.
Will every email recipient get an individually selected offer?
Yes. The AI-mails service, at a higher package level, allows individual tailoring of the offer to the user based on their previous purchases and on-site behavior and clicks in sent emails. Offer management is handled by the Quarticon decisioning engine / recommendation engine.
Does the product offer in the email refresh in real time?
Exactly! The product offer refreshes in real time and individually for each email recipient. Every time the user opens the email you can be sure the offer in the email content will be up to date. This helps achieve better alignment with each recipient’s current needs and, of course, positively impacts conversions.
Can I change the product offer after sending the email?
Everyone will tell you that’s a silly question and of course not. But not with Quarticon AI-mails! The offer changes dynamically between sending and opening. Top-sellers sold out in the meantime? No problem. The system will select other well-selling and available products.
Do I need a developer to start using Quarticon AI-mails?
No, you do not need a developer to use Quarticon AI-mails. The system does not require any complicated integration with either the sending system or the e‑commerce platform. That’s the beauty of it. Launching Quarticon in your store will take you just a few minutes using the step-by-step instructions in the panel.
Can I get help integrating Quarticon AI-mails in my store?
Yes, our support plan provides full assistance with integration. Quarticon offers a wide knowledge base and 24/7 technical support, making it user friendly.
Can I adapt the product appearance to my email template?
Yes. In the user panel you have access to a so‑called product tile builder. You can create any templates containing photos, prices, product names, or only product names, in a horizontal or vertical layout. At the end you define which template to use and which product display strategy, and a ready snippet for your mailing is generated.
Do I have to give up Eloqua to use Quarticon?
Quite the opposite: Eloqua should not be abandoned and the database should not be migrated in order to use Quarticon products. Quarticon snippets simply need to be added to the e-mail templates in Eloqua.
You may also be interested in:
- Eloqua enables email personalization, but it does not fully match specialized 1:1 engines like Prefixbox or Quarticon in terms of recommendation sophistication
- Quarticon's AI-mails can enable creating personalized emails with product offers in Oracle Eloqua. A must-have for e-commerce clients
- Marketing automation was supposed to be a game-changer for e-commerce businesses. It become a source of frustration, complexity, and unexpected costs.