The Mailchimp E-Commerce Email Formula That Works
Mailchimp is a system for sending emails (marketing automation), Quarticon is a decision-making system and recommendation engine that autonomously manages the selection of product offers for each user individually, which will improve the effectiveness of Mailchimp mailings.
Quarticon will personalize offers for anonymous customers on the site and increase the effectiveness of your emails sent from Mailchimp. These are two different systems and Quarticon is not an alternative to Mailchimp, but a significant enhancement of functionality in your store and mailings, in areas where using Mailchimp may not be satisfactory.
Why is it worth complementing Mailchimp with Quarticon? Recommendations in Mailchimp emails are based on fixed lists and product popularity. These issues can be eliminated by adding Quarticon’s AI-mail service to Mailchimp.
Mailchimp, like all marketing automation systems, works with registered customers, those who have already purchased something before (red circle). However, the majority in your store are new customers (yellow circles) – these are targeted by Quarticon.
Is Mailchimp a good tool for e-commerce?
Mailchimp, as a marketing automation tool (although internally called CDP or CEP) starts from the registered user side, the so-called recognized. Unfortunately, on average in e-commerce, such recognized users are about 5%.
Additionally, the percentage of users we can identify is constantly decreasing (due to ad-blocks, 3rd party cookie restrictions, using Firefox, and finally not accepted by users cookies) and a significant majority (over 95%).
In such a situation, Mailchimp ceases to be effective as a tool for personalizing offers both in mailings and on the website.
Even if Mailchimp used AI and trained models on 5% of users, it would take 20 times longer – instead of 1 month – 20 months! Secondly, it would be subject to a huge error related to the small population on which the models learn. Since Mailchimp can’t do this – the matter is even simpler. Using Quarticon in Mailchimp makes a lot of sense.
Is Quarticon a good tool for e-commerce?
Quarticon is a tool designed to handle unknown, anonymous users, and at the same time, it effortlessly handles known users (those handled by Mailchimp).
This means that by using Quarticon anonymous users, who are the majority, as much as 95% on average in an e-commerce store, will be served with more accurate product suggestions. This means significantly higher conversions and sales (even 3.5x). Therefore, Quarticon is a better tool for e-commerce than Mailchimp.
But there’s good news! You don’t have to change the system and move the database. Stay with Mailchimp, add Quarticon components, and your store and mailings will not lag behind the requirements of e-commerce in the AI era. You can also change the system to a simpler and cheaper one, maintaining the functionality necessary in e-commerce.
Read also about the advantages of Quarticon over marketing automation systems.
Key functionalities of Quarticon AI-mails
Automatically create offers featuring new arrivals
Automatically include new arrivals from your store in emails, newsletters, and even notifications sent from your e-commerce platform.
All you need to do is set it up once in the notification template!
Automatically create PDF newsletter-style emails
Sending PDF newsletters via email is a relic of the past. PDF offers are sent only because structuring an email, for example, with 30 products embedded in the message, is a very complicated and time-consuming task. But not with Quarticon AI-emails.
Embedding 1 product takes 5 seconds; embedding 30 products takes 5 seconds × 30—and it’s a one-time task.
Cross-sell offers in your email campaigns
“Other customers also bought” offers will be available without the need for integration or system upgrades.
Even more possibilities
Learn more about the revolutionary AI-mails service.
How to start using Quarticon?
See how to start using Quarticon tools. Integration depends on the type of store platform. Quarticon works with all store platforms. The following instruction is universal for everyone, although in many cases the integration will be even simpler.
1.
Create an account in Quarticon
Create a free account in Quarticon and subscribe products of your selection.
2.
Add Quarticon’s Universal Tag
Add a simple JS snippet to your site.
3.
The last step
Depending on your cart platform, we will fetch your product catalog either with API, or from the product feed.
Answers to frequently asked questions about AI-mails — the service that enables true personalization in marketing automation
What is Quarticon AI-mails?
Quarticon AI-mails is a service that provides content personalization in mailings and web push (and beyond) in any marketing automation system. Decisions about product or content selection are made by the Quarticon DE (Decisioning Engine), based on proprietary predictive models (pAI).
With AI-mails you can easily embed a personalized product block in any system (marketing automation, email platform, CDP, etc.) and in environments that do not support JS. Effortless, integration-free, it provides a consistent experience across all communication channels, eliminating 90–95% of the tasks and effort involved in preparing a personalized and up-to-date product offer in emails.
You can learn more about the product here: simple product recommendations in e-mails
Does Quarticon AI-mails rely on generative artificial intelligence?
No, the system does not use generative artificial intelligence at all (such as ChatGPT, Gemini, Claude, Mistral, etc.). It uses proprietary predictive AI algorithms trained to match product offers and content. Therefore the system will not write your newsletter intro for you. But it will populate it, for example, with products that are tailored to each recipient of the newsletter individually.
Will every email recipient get an individually selected offer?
Yes. The AI-mails service, at a higher package level, allows individual tailoring of the offer to the user based on their previous purchases and on-site behavior and clicks in sent emails. Offer management is handled by the Quarticon decisioning engine / recommendation engine.
Does the product offer in the email refresh in real time?
Exactly! The product offer refreshes in real time and individually for each email recipient. Every time the user opens the email you can be sure the offer in the email content will be up to date. This helps achieve better alignment with each recipient’s current needs and, of course, positively impacts conversions.
Can I change the product offer after sending the email?
Everyone will tell you that’s a silly question and of course not. But not with Quarticon AI-mails! The offer changes dynamically between sending and opening. Top-sellers sold out in the meantime? No problem. The system will select other well-selling and available products.
Do I need a developer to start using Quarticon AI-mails?
No, you do not need a developer to use Quarticon AI-mails. The system does not require any complicated integration with either the sending system or the e‑commerce platform. That’s the beauty of it. Launching Quarticon in your store will take you just a few minutes using the step-by-step instructions in the panel.
Can I get help integrating Quarticon AI-mails in my store?
Yes, our support plan provides full assistance with integration. Quarticon offers a wide knowledge base and 24/7 technical support, making it user friendly.
Can I adapt the product appearance to my email template?
Yes. In the user panel you have access to a so‑called product tile builder. You can create any templates containing photos, prices, product names, or only product names, in a horizontal or vertical layout. At the end you define which template to use and which product display strategy, and a ready snippet for your mailing is generated.
Do I have to give up Mailchimp marketing automation to use other Quarticon products?
No, you do not have to give up Mailchimp marketing automation and move the database to use Quarticon products.
For which industries will Quarticon be better, and for which Mailchimp?
it is rather not possible to compare these two systems in this way. Quarticon will be a valuable extension for industries working with primarily anonymous clients, i.e., anonymous users on websites and online stores, although this does not exclude the use of Quarticon also for logged-in, identified users.
If you use Mailchimp in B2B Services or SaaS that you don’t need Quarticon at all. Quarticon is only for B2C – mostly in e-commerce and publisher industries.
Marketing automation was supposed to be a game-changer for e-commerce businesses. It become a source of frustration, complexity, and unexpected costs.