Klaviyo is powerful, but it’s also expensive, slow to set up, and overkill for most e-commerce businesses. If you have a dedicated martech team and $20k+ to spend, Klaviyo is great. Otherwise, you’re paying for features you won’t use.

Klaviyo can’t do this. Here’s why:

Klaviyo’s architecture:

• Sends static emails at optimized times
• Content is segment-based (everyone in “shoes segment” gets the same content)
• Once sent, the email is locked forever
• If prices change or inventory updates, Klaviyo can’t modify unopened emails
• Your only option: resend (costs money, clunky workflow)

Our approach:

• Sends personalized emails (individual-based, not segment-based)
• Content is living – updates automatically for unopened messages
• Each person’s unopened email mutates individually based on their data + current context
• No manual resend. No additional cost. Automatic.

The result: Your unopened emails are always current, always relevant, always fresh.

Unlikely. Mailchimp is a general-purpose email platform. Quarticon is a powerfull recommendation engine specialized for e-commerce that adds personalization layer to Mailchimp’s emails. We focus on your revenue.

Mailchimp allows dynamic content blocks in email templates. This is not the same.

Mailchimp dynamic blocks:

• Show different content based on pre-set rules at send time
• Example: If customer purchased shoes, show shoe products
• Content is determined when email is sent and then locked
• If inventory changes after send, Mailchimp doesn’t update unopened emails
• Static after send

Living emails:

• Show different content based on real-time data even after send
• Example: Show the exact shoes in stock right now, even if inventory changed 2 hours after send
• Content updates automatically for unopened emails
• Dynamic forever- until opened, and even after (in higher plans)

Mailchimp’s dynamic blocks are like a photo taken at send time. Living emails are like a live video feed that keeps updating.

No. That’s the whole point.

Klaviyo requires:

• Define segments (high-value, browse-abandon, cart-abandoners, new subscribers, etc.)
• Build workflows per segment
• Maintain segments as they change
• Rewrite email content for each segment

Living Emails:

• Send one email
• We personalize it individually for each person
• Zero segment logic. Zero maintenance.

Segments are a workaround for platforms that can’t do individual-level personalization. We don’t need that workaround.

Only if you’re using Mailchimp (or Klaviyo) alone. With Quarticon, data refreshes through every open and click, so your resends are always current.

Traditional resend:

• You manually resend the email (cost + effort)
• Content is still the same as the original send
• If prices changed or inventory shifted, resend shows outdated info
• Customers feel annoyed (same email twice)

Living email resend:

• You resend the original email (manual, one click)
• Content has already updated for unopened emails
• But now it’s been 2 days, so data is even fresher
• Customers see current, relevant information
• Feels like a new email, not a repeat

Resending becomes safe, automatic, and effective.

Exactly! The product offer refreshes in real time and individually for each email recipient. Every time the user opens the email you can be sure the offer in the email content will be up to date. This helps achieve better alignment with each recipient’s current needs and, of course, positively impacts conversions.

Yes, but that’s a separate feature from Living Emails.

Quarticon’s Recommendation Engine also personalizes website experiences for anonymous traffic (non-subscribers) using behavioral tracking. But that’s on-site personalization (homepage, product pages, checkout), not email personalization.

Living emails work for anyone on your email list.

Absolutely not! Hiring a developer for this would be overkill. It’s just two code snippets: one for your website (JS) and one for your email template (HTML). We’re confident you can do it yourself.

Yes. You send Mailchimp emails (via automation, segment, or manual campaign), and Living Emails adds the personalization layer on top.

How it works:

1. Create email in Mailchimp (automation or campaign)
2. Enable Living Emails personalization on that email adding a snippet
3. Send through Mailchimp as normal
4. Living email features activate automatically

No need to change your Mailchimp workflow.