Quarticon is a must-have for ActiveCampaign e-commerce clients
Make automated product recommedations finally available in ActiveCampaign!
Product recommendations are one of the most powerful tools for increasing conversions in email campaigns for e-commerce industry. Whether you’re advertising a flash sale, product launch, abandoned cart reminder, or recommending new products for the customers, incorporating Quarticon’s AI-mails enhances your mailings in ActiveCampaign and drives action in your emails.
In this guide, we’ll show you how to embed an Quarticon AI-mails in ActiveCampaign emails and share effective strategies to maximize its effectiveness.
Step 1. Generate a snippet in Quarticon
1. Login to Quarticon and navigate to AI-mails tools
2. Create a snippet template. Customize the appearance of your product card by defining size, colors, fonts. Select layout and elements to be displayed, including product name, image, price, previous price, discount or whatever you want.
3. Define targeting strategy. You can define non-AI-based strategies and AI-based strategies. Non-AI based strategies will include: bestsellers, popular products, trending withing 7 days, trending in last 24 hours, last viewed products, abandoned cart. AI-based strategies can include Recommended for you, popular personalized, cross-selling, up-selling, cross-selling to the abandoned cart, cross-selling to the abandoned session and many more.
4. Copy generated HTML snippet – this will be inserted into your ActiveCampaign email template.
Step 2. Add product block to your ActiveCampaign email
1. Open ActiveCampaign and go to the Campaigns > Templates section.
2. Create or edit a template.
3. Drag an “HTML” block into your email design.
4. Double-click on the HTML placeholder and paste the Quarticon HTML snippet into the HTML Editor field.
5. Save and preview your email to ensure the product block displays correctly.
Best practices for product recommendations in ActiveCampaign
- Ensure mobile optimization — verify the block displays correctly on all device sizes.
- A/B test placement and design — try different block positions and styles to determine what performs best.
- If keeping the same layout, adjust only the strategy ID to update the block for the next ActiveCampaign send: copy the block and change the strategy ID (for example, from “trending now” to “new arrivals”).
- No change to the email is required when sending the same email type (e.g. trending now). Just update the mailing copy but leave the block unchanged. The products will update automatically. Magic happens here!
- Make autonomous emails in ActiveCampaign, e.g. “Trending this week in our store” or “Discounted products this week”. The product block powered by Quarticon AI-mails will adjusted displayed products.
- Nothing more should be done to run personalized emails in ActiveCampaign with recommended products. The products displayed in your e-mailing campaign will be adjusted on users level.
Final thoughts about ActiveCampaign and Quarticon’s product blocks
Integrating Quarticon’a product recommendations into your ActiveCampaign email campaigns is a proven way to increase conversions. It also helps to save 90-95% of your effort and time while reaching incomparable personalization level.
Whether you’re running a sale, launching new products, or sending reminders, up-to-date and personalized products make your emails more engaging and action-driven.
Frequently Asked Questions about product blocks in ActiveCampaign
Do Quarticon product recommendations in ActiveCampaign update in real time?
Yes! Products recommendations refresh automatically for each recipient every time they open the email, ensuring an accurate product selection to maximize the efficiency of the campaign.
Can I create personalized product recommendations for each subscriber in ActiveCampaign?
Absolutely! Quarticon product recommendations (AI-mails) adjust per recipient, making them perfect for personalized email campaigns in ActiveCampaign. The product selection (per recipient) is handled in real time by Quarticon’s proprietary predictive AI models.
Is it complicated to add product recommendations in ActiveCampaign?
Not at all! It just requires copying and pasting a snippet. You have to do it just once, paste it to your template and your e-mails in ActiveCampaign will always be up-to-date.
How should I start with product recommendations in ActiveCampaign?
Just inquire about AI-mails on Quarticon’s web site. Product recommendations in ActiveCampaign require:
- an active subscription of Quarticon’s AI-mails
- a product feed linked in your account (Quarticon works with any XML format, incl. Google Shopping)
- a small JS code added to your site (tracking and training models)
- a product card layout (selected from available templates or designed from the scratch)
Easy as ABC, isn’t it?
About Quarticon
Quarticon was established in Poland in 2010.
The company has built its proprietary prediction AI models that help increase conversions and sale in e-commerce stores.
Quarticon is present with its famous AI product recommendations in several countries, including Poland, Czech Republic, Slovakia, Hungary, Croatia, Serbia.
AI-mails, launched in 2025 filled a gap between on-site experience and marketing automation.
With no hassle, no integration it provides a consistent experience among all communication channels, while eliminate 90-95% tasks and efforts of preparing personalized and up-to-date product offering in e-mailings.
Open Marketing has identified us as a must-have tool for marketing automation in e-commerce in 2026.
How to start working with Quarticon AI-mails?
You will receive a complete guide once you subscribe our product. Generally, it’s easy as ABC. Account-snippet-feed. No further integrations between Quarticon and ActiveCampaign is needed. Your store is the heart of the system. Quarticon and ActiveCampaign will communicate through the heart.
1.
Create an account in Quarticon
Create a free account in Quarticon and subscribe products of your selection.
2.
Add Quarticon’s Universal Tag
Add a simple JS snippet to your site.
3.
The last step
Depending on your cart platform, we will fetch your product catalog either with API, or from the product feed.