GetResponse – can it be the only tool in your e-commerce?
GetResponse is primarily a system for sending (marketing automation), Quarticon is a decision-making system, a recommendation engine for e-commerce, which autonomously manages the selection of product offers for each user separately.
So these are two different systems and adding Quarticon to GetResponse will increase both the effectiveness of your emails and add necessary personalizations to your store. Quarticon is not an alternative to GetResponse, but a significant enhancement of functionality in your store and mailings, in areas where using GetResponse may not be as effective as we would like.
Why is it worth supplementing GetResponse with Quarticon? Recommendations in GetResponse show popular products, while for recognized customers they are based on a small training sample, which leads to disruptions and lower recommendation effectiveness. These problems can be eliminated with Quarticon.
GetResponse cannot be the only marketing tool in e-commerce because it targets only recognized customers (red circle), while most customers in your store are anonymous (yellow circles), which are targeted by professional recommendation engines, like Quarticon
Is GetResponse a good tool for e-commerce?
GetResponse is a platform for email marketing and marketing automation — it offers creating and sending newsletters, autoresponders, building landing pages, forms, sales funnels, webinars, SMS, basic CRM, and AI tools for content generation.
GetResponse does have modules like product recommendations, but they are mainly based on heuristic methods, thus having significantly lower sales effectiveness.
What are the main problems with recommendations from marketing automation systems?
The percentage of users we can identify is constantly decreasing (due to ad-blocks, 3rd party cookies restrictions, using Firefox, and finally cookies not accepted by users). This means that a significant majority – 95% of users in e-commerce stores are anonymous. This is new traffic, e.g., from social media. These are users with ad-blocks and in incognito modes. These are those who bought as a guest.
In such a situation, any marketing automation tool fails as a tool for personalizing offers both in mailings and on the website.
Firstly, even if such a tool used AI recommendations – training models on 5% of users takes 20x longer – instead of 1 month – 20 months!
Secondly, it would be burdened with a huge error related to the small population on which the models are trained. The Quarticon DE decision engine learns from 100% of the traffic on the site, in emails, and applications.
Therefore, using Quarticon as an extension of GetResponse in emails makes a lot of sense and is a much more recommended solution for personalizing offers on websites.
Read also about the advantages of Quarticon over marketing automation systems.
Is Quarticon a good tool for e-commerce?
Quarticon is a tool designed to handle unknown, anonymous users, and at the same time, it handles known users (those targeted by GetResponse) without any obstacles.
This means that using Quarticon anonymous users, who are the majority, as much as 95% on average in an e-commerce store, will be served with much more accurate product suggestions. This means significantly higher conversions and sales, even 3.5x. Therefore, Quarticon is a better tool for e-commerce than GetResponse.
But there is good news! You don’t have to change the system and transfer the database. Stay in GetResponse, add Quarticon components, and your store and your mailings will not lag behind the requirements of e-commerce in the AI era. You can also change the system to a simpler and cheaper one, maintaining the necessary functionality in e-commerce. Details in the FAQ below.
Key features of Quarticon AI-mails
Automatically create offers featuring new arrivals
Automatically include new arrivals from your store in emails, newsletters, and even notifications sent from your e-commerce platform.
All you need to do is set it up once in the notification template!
Automatically create PDF newsletter-style emails
Sending PDF newsletters via email is a relic of the past. PDF offers are sent only because structuring an email, for example, with 30 products embedded in the message, is a very complicated and time-consuming task. But not with Quarticon AI-emails.
Embedding 1 product takes 5 seconds; embedding 30 products takes 5 seconds × 30—and it’s a one-time task.
Cross-sell offers in your email campaigns
“Other customers also bought” offers will be available without the need for integration or system upgrades.
Even more possibilities
Learn more about the revolutionary AI-mails service.
How to start using Quarticon?
See how to start using Quarticon tools. Integration depends on the type of store platform. Quarticon works with all store platforms. The following instruction is universal for everyone, although in many cases the integration will be even simpler.
1.
Create an account in Quarticon
Create a free account in Quarticon and subscribe products of your selection.
2.
Add Quarticon’s Universal Tag
Add a simple JS snippet to your site.
3.
The last step
Depending on your cart platform, we will fetch your product catalog either with API, or from the product feed.
Quarticon recommendations vs other solutions simply explained
How do other, common “recommendation frames” in e-commerce platforms work?
The best way to illustrate it is with an example.
You have a clothing store where white T‑shirts for €5 sell best.
A new customer comes in and looks at a dress priced at €100.
The shop assistant approaches her and says, “you should buy this T‑shirt instead.”
Something’s off here, right?
This is how most recommendations available in e-commerce platforms, marketing automation, and CDPs work! That’s why it’s better to choose a specialist.
How do “recommendation frames” in marketing automation and CDPs work?
Marketing automation only remembers a few customers who have bought something before.
In a real‑world example it would look like this:
If the customer is anonymous (comes for the first time, the seller doesn’t recognize them – in e‑commerce that’s an adblock or cleared cookie) it will be like the example above: “you should buy this T‑shirt”.
And such customers make up 95%. 95% of wasted opportunities.
Now the real power of marketing automation: we recognize the customer.
The assistant shouts at the door: “Hello, Ms. Maria” (hurrah! we know the customer).
Maria calmly goes to the dresses and looks at a red dress for €100.
The assistant, a crafty one, remembers that Maria bought trousers a month ago, so she shouts: “Ms. Maria, we have great trousers on sale”.
This is how recommendations in marketing automation and CDPs work. They operate on historical data.
Even for regular customers (5% of all customers) they are unable to recommend the right product.
Only tomorrow will they realize that Maria came for a completely different product than trousers. Tomorrow is already too late.
How does the Quarticon product recommendation engine work?
The Quarticon product recommendation engine adapts in real time, instantly to the recipient’s behavior.
So again, illustratively.
A customer comes into the store and looks at a red dress for €100.
The assistant approaches, greets her, and says there is an interesting model of the same kind of dress.
The customer hesitates, considers it, but takes another dress. However, she puts it back.
The assistant, trained on tens of thousands of cases, suggests one more dress to the customer and hits the mark. The customer buys it.
What did the assistant do? She adapted in real time to the customer’s needs and used the knowledge she built from thousands of other customers about which dresses might appeal to the customer based on what she had viewed so far.
That’s how the Quarticon AI product recommendation engine works.
Answers to frequently asked questions about AI-mails — the service that enables true personalization in marketing automation
What is Quarticon AI-mails?
Quarticon AI-mails is a service that provides content personalization in mailings and web push (and beyond) in any marketing automation system. Decisions about product or content selection are made by the Quarticon DE (Decisioning Engine), based on proprietary predictive models (pAI).
With AI-mails you can easily embed a personalized product block in any system (marketing automation, email platform, CDP, etc.) and in environments that do not support JS. Effortless, integration-free, it provides a consistent experience across all communication channels, eliminating 90–95% of the tasks and effort involved in preparing a personalized and up-to-date product offer in emails.
You can learn more about the product here: simple product recommendations in e-mails
Does Quarticon AI-mails rely on generative artificial intelligence?
No, the system does not use generative artificial intelligence at all (such as ChatGPT, Gemini, Claude, Mistral, etc.). It uses proprietary predictive AI algorithms trained to match product offers and content. Therefore the system will not write your newsletter intro for you. But it will populate it, for example, with products that are tailored to each recipient of the newsletter individually.
Will every email recipient get an individually selected offer?
Yes. The AI-mails service, at a higher package level, allows individual tailoring of the offer to the user based on their previous purchases and on-site behavior and clicks in sent emails. Offer management is handled by the Quarticon decisioning engine / recommendation engine.
Does the product offer in the email refresh in real time?
Exactly! The product offer refreshes in real time and individually for each email recipient. Every time the user opens the email you can be sure the offer in the email content will be up to date. This helps achieve better alignment with each recipient’s current needs and, of course, positively impacts conversions.
Can I change the product offer after sending the email?
Everyone will tell you that’s a silly question and of course not. But not with Quarticon AI-mails! The offer changes dynamically between sending and opening. Top-sellers sold out in the meantime? No problem. The system will select other well-selling and available products.
Do I need a developer to start using Quarticon AI-mails?
No, you do not need a developer to use Quarticon AI-mails. The system does not require any complicated integration with either the sending system or the e‑commerce platform. That’s the beauty of it. Launching Quarticon in your store will take you just a few minutes using the step-by-step instructions in the panel.
Can I get help integrating Quarticon AI-mails in my store?
Yes, our support plan provides full assistance with integration. Quarticon offers a wide knowledge base and 24/7 technical support, making it user friendly.
Can I adapt the product appearance to my email template?
Yes. In the user panel you have access to a so‑called product tile builder. You can create any templates containing photos, prices, product names, or only product names, in a horizontal or vertical layout. At the end you define which template to use and which product display strategy, and a ready snippet for your mailing is generated.
Do I have to give up GetResponse marketing automation to use other Quarticon products?
No, you do not have to give up GetResponse marketing automation and transfer the database to use Quarticon products. However, it may turn out that a simple marketing automation solution, e.g., free Mautic combined with Quarticon will be completely sufficient to implement most of the advanced functionalities presented by the GetResponse system!