e-Commerce platforms Quarticon works with
Marketing automation and e-mail sending platforms Quarticon works with
Training models on 5% of traffic leads to overlapping layers of systematic errors, reducing the effectiveness of recommendations even in emails.
The timing paradox using CDP/MA is that it starts working when it’s already too late. It doesn’t work at the critical moment of decision-making.
The sales trick of CDP/MA is to present traffic as ‘Your customers’, while most events belong to anonymous, unidentifiable individuals.
