Why Quarticon is an Excellent Alternative to Insider
See why Quarticon is an excellent alternative to Insider.
Quarticon and Insider are two customer experience platforms focused on cross-channel personalization. Insider offers unified CX and CDP-like capabilities, Journey orchestration, product recommendations, A/B testing, and omnichannel messaging.
Quarticon offers autonomous UDP (User Data Platform) for personalization and product recommendations, smart search, AI-driven storefronts and omnichannel messaging.
Quarticon’s UDP and personalization platform is fully autonomous, while CDP-alike approach of Insider requires much more manual setup.
Switching from Insider to Quarticon doesn’t have to be difficult. Quarticon is generally a better fit for e‑commerce clients focused on product merchandising and recommendation quality.
Comparison of Quarticon and Insider
Quarticon
Insider
AI Recommendations
✔️
✔️
AI Recommendations in Emails
✔️
✔️
AI Recommendations in Web-Push
✔️
✔️
AI Recommendations in PDF Documents
✔️
❌
Margin Preferences
✔️
✔️
Merchandising
✔️
✔️
Personalized models
✔️
✔️
Synonyms
✔️
✔️
Dynamic Filtering
✔️
✔️
Instant search
✔️
❌
Conversion optimized ranking
✔️
✔️
Spell Correction / Tolerance
✔️
✔️
API Integration
✔️
✔️
Semi-API Integration
✔️
❌
SnapServ and LCP Optimization
✔️
❌
Search Picks / Smart Picks
✔️
❌
Voice Search
✔️
✔️
Quick Implementation
✔️
❌
Free Implementation
✔️
❌
Common Issues with Insider
Costs and time to see ROI
Insider is known for its high costs. Enterprise pricing can be high and onboarding costs variable.
Learning Curve
Learning curve for the UI and journey builder – power features can be non‑intuitive for new users.
Data stiching challenges
Users report mismatches between anonymous sessions and known profiles sometimes cause fragmented user views. Platforms built as “known users first”, that is worth in some industries (banking, telecom) have real problems in environs, where anonymous visitors play main role (e.g. e-commerce).
Implementation complexity
Implementation complexity for advanced use cases – custom events, deep integrations, or headless setups can require significant engineering.
Key Solutions – Quarticon AI Suite
Smart Search Engine
The Quarticon’s Smart Search Engine supports: Conversion optimized ranking, Semantic search, Instant search, Search analytics, Product search, Category search, Content search, Merchandising, Facets & filters, Synonyms, Redirects, Manually customized results, Design editor, API, Voice search and natural language searches.
What sets Quarticon apart is:
• using proprietary predictive algorithms in addition to common NLP models for product ranking,
• SEO friendliness, especially regarding LCP,
• SnapServ solution – faster loading / client resource optimization,
• Search Picks integrating the search engine with storefront for social media channels).
Discover the full functionality of the Smart Search engine
Product Recommendations
We have been improving conversions in stores since 2010. We have built proprietary predictive AI models that we use in recommendations, processing hundreds of millions of operations every day.
We use a dozen diverse and advanced AI models, which can also be customized to the individual needs of each client, along with a dozen heuristic models.
Additionally, Quarticon recommendations work across all channels, including email, web-push, etc.
Read more about real AI recommendations: AI Product Recommendations
Personalized Social Storefront
A personalized storefront in the store (Social Storefront) in a few minutes, without development, without coding, and without limits.
Influencer marketing leverages trusted creators to reach niche, highly engaged audiences, making it more effective than broad ads at driving intent and conversions.
For e-commerce, influencers create social-contextual touchpoints that direct motivated shoppers to dedicated landing pages (created dynamically with our Social Storefront), increasing traffic quality and shortening the path to purchase.
AI-mails that work with every sending tool
Known users account for up to 5% of the site’s traffic. Therefore our tools are designed to provide better experience for all the users, not only for 5% of them.
You can use any sending or marketing automation tool and our AI-mails will provide consistent experience in you mails or web-pushes, across all channels used.
Lookbook – instantly buyable products
The Lookbook feature creates a curated, scrollable image feed and automatically identifies products within each photo so shoppers can tap items and purchase them directly from the image.
It streamlines discovery by turning visual inspiration into instant buyable links, improving engagement and shortening the path to checkout.
Discover our AI curated Lookbook.
Smart Storefront
A unified merchandising solution ingests a site’s product grid, reorders items with an AI-powered recommender to maximize relevance and conversions, and seamlessly blends in promoted products, time-sensitive offers, ads, social posts, and Lookbook tiles.
The result is a dynamic, personalized storefront where editorial curation and paid placements coexist, improving click-through rates and average order value while keeping the experience cohesive.
Discover our Smart Storefront
How to Start Using Quarticon?
See how to start using Quarticon tools. Integration depends on the type of shopping platform. Quarticon works with all shopping platforms. The following instruction is universal for everyone, although in many cases the integration will be even simpler.
1.
Register with Quarticon
Create a free Quarticon account and gain access to the Quarticon application.
2.
Add the Quarticon Universal Tag
Copy the code snippet to your site. It’s very simple, but you will also receive instructions by email.
3.
Quarticon Completes the Integration
Generate API access data for us, and we will connect your store with Quarticon
Frequently Asked Questions
Do I need a developer to start using Quarticon?
You don’t need a developer – launching Quarticon in your store will take just a few minutes using the step-by-step instructions in the panel.
Can I get help with Quarticon integration?
Yes, in our support plan we provide full assistance with integration. Quarticon offers a comprehensive knowledge base and 24/7 technical support, making it user-friendly.
Is Quarticon more advanced than Insider?
Quarticon has been developing its proprietary pAI models since 2010 and has many years of experience. It also offers other e-commerce solutions and a wide range of features that facilitate work and help increase conversions in online stores.
Therefore, it can be said that both solutions, Quarticon and Insider, are equally technologically advanced.
Is Insider an European company?
No, Insider is a brand of the Turkish company Sosyo Plus Bilgi Bilişim Tekn. Dan. Hiz. Tic. A.Ş. Using tools from Turkey by users from Europe (EEA) involves compliance with personal data transfer regulations..
Are special user consents required to use Insider in European Union?
Yes, in the case of data transfer to Turkey, which is not covered by the European Commission’s adequacy decision, clients will need special consents for data transfer. Tool users will need to obtain separate, explicit consent for the transfer of personal data to Turkey.
More information about this topic: Turkish marketing company – data transfer
Can I customize the search engine’s appearance to my template?
Yes, unlike competitive solutions, each of our search engines is different, as its appearance is tailored to the client’s needs. The same applies to other tools offered by Quarticon.