Why Quarticon is an Excellent Alternative to Nosto

See why Quarticon is an excellent alternative to Nosto.

Quarticon and Nosto are two personalization platforms focused on increasing conversions in e-commerce through intelligent solutions in product search and recommendations. Nosto focuses on AI-driven product discovery, merchandising and Shopify-native storefront personalization for enterprise clients.

Quarticon focuses on personalization and product recommendations, smart search, AI-driven storefronts and email recommendations for small, mid-size and enterprise clients.

Quarticon’s solutions are much more affordable, making it an attractive alternative to Nosto.

Switching from Nosto to Quarticon doesn’t have to be difficult. Quarticon simplifies the transition from Nosto. Its extensive functionality and customer focus make Quarticon a very attractive choice.

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Quarticon as an alternative to competitive technology

Comparison of Quarticon and Nosto

Quarticon

Nosto

AI Recommendations

✔️

✔️

AI Recommendations in Emails

✔️

✔️

AI Recommendations in Web-Push

✔️

AI Recommendations in PDF Documents

✔️

Margin Preferences

✔️

✔️

Merchandising

✔️

✔️

Personalized models

✔️

✔️

Synonyms

✔️

✔️

Dynamic Filtering

✔️

✔️

Instant search

✔️

Conversion optimized ranking

✔️

Spell Correction / Tolerance

✔️

✔️

API Integration

✔️

(limited)

Semi-API Integration

✔️

SnapServ and LCP Optimization

✔️

Search Picks / Smart Picks

✔️

Voice Search

✔️

✔️

Quick Implementation

✔️

Free Implementation

✔️

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Common Issues with Nosto

Costs and time to see ROIU

Nosto is known for its high costs. 2 months to implement and 8 months to see ROI is long for modern e‑commerce. If cost, time-to-value, or required engineering effort exceed your constraints – consider alternatives, e.g Quarticon personalization platform.

Learning Curve

Both new and less experienced users may encounter difficulties in handling Nosto application. Setting up and optimizing Nosto requires technical skills, which can be a barrier for those without programming experience.

Technical Support Issues

Users often report low quality of technical support. Assistance from the Nosto team may be limited, forcing users to rely on their own skills to solve problems and utilize the platform’s full potential.

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Key Solutions – Quarticon AI Suite

Smart Search Engine

The Quarticon’s Smart Search Engine supports: Conversion optimized ranking, Semantic search, Instant search, Search analytics, Product search, Category search, Content search, Merchandising, Facets & filters, Synonyms, Redirects, Manually customized results, Design editor, API, Voice search and natural language searches.

What sets Quarticon apart is:
• using proprietary predictive algorithms in addition to common NLP models for product ranking,
• SEO friendliness, especially regarding LCP,
• SnapServ solution – faster loading / client resource optimization,
• Search Picks integrating the search engine with storefront for social media channels).

Discover the full functionality of the Smart Search engine

Product Recommendations

We have been improving conversions in stores since 2010. We have built proprietary predictive AI models that we use in recommendations, processing hundreds of millions of operations every day.

We use a dozen diverse and advanced AI models, which can also be customized to the individual needs of each client, along with a dozen heuristic models.

Additionally, Quarticon recommendations work across all channels, including email, web-push, etc.

Read more about real AI recommendations: AI Product Recommendations

Personalized Social Storefront

A personalized storefront in the store (Social Storefront) in a few minutes, without development, without coding, and without limits.

Influencer marketing leverages trusted creators to reach niche, highly engaged audiences, making it more effective than broad ads at driving intent and conversions.

For e-commerce, influencers create social-contextual touchpoints that direct motivated shoppers to dedicated landing pages (created dynamically with our Social Storefront), increasing traffic quality and shortening the path to purchase.

AI-mails that work with every sending tool

Known users account for up to 5% of the site’s traffic. Therefore our tools are designed to provide better experience for all the users, not only for 5% of them.

You can use any sending or marketing automation tool and our AI-mails will provide consistent experience in you mails or web-pushes, across all channels used.

Lookbook – instantly buyable products

The Lookbook feature creates a curated, scrollable image feed and automatically identifies products within each photo so shoppers can tap items and purchase them directly from the image.

It streamlines discovery by turning visual inspiration into instant buyable links, improving engagement and shortening the path to checkout.

Discover our AI curated Lookbook.

Smart Storefront

A unified merchandising solution ingests a site’s product grid, reorders items with an AI-powered recommender to maximize relevance and conversions, and seamlessly blends in promoted products, time-sensitive offers, ads, social posts, and Lookbook tiles.

The result is a dynamic, personalized storefront where editorial curation and paid placements coexist, improving click-through rates and average order value while keeping the experience cohesive.

Discover our Smart Storefront

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How to Start Using Quarticon?

See how to start using Quarticon tools. Integration depends on the type of shopping platform. Quarticon works with all shopping platforms. The following instruction is universal for everyone, although in many cases the integration will be even simpler.

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Frequently Asked Questions

Do I need a developer to start using Quarticon?

You don’t need a developer – launching Quarticon in your store will take just a few minutes using the step-by-step instructions in the panel.

Can I get help with Quarticon integration?

Yes, in our support plan we provide full assistance with integration. Quarticon offers a comprehensive knowledge base and 24/7 technical support, making it user-friendly.

Is Quarticon more advanced than Nosto?

Quarticon has been developing its proprietary pAI models since 2010 and has many years of experience. It also offers other e-commerce solutions and a wide range of features that facilitate work and help increase conversions in online stores.

Therefore, it can be said that both solutions, Quarticon and Nosto, are equally technologically advanced.

Can I customize the search engine’s appearance to my template?

Yes, unlike competitive solutions, each of our search engines is different, as its appearance is tailored to the client’s needs. The same applies to other tools offered by Quarticon.

Is Nosto an European company?

Nosto was founded in 2013 in Helsinki, Finland. Founders: Jani Luostarinen, Antti Pöyhönen, Juha Valvanne.
Helsinki origin with offices and teams across Europe, North America and APAC.