Can HubSpot be suitable for B2C marketing?
Since HubSpot was created primarily as a CRM system for the B2B sector, rather than as a dedicated e-commerce platform, its native functions rely on manual rules and basic filtering. Therefore, its use in B2C is limited.
However, the situation changes with Quarticon AI-emails. Quarticon enables embedding personalized product offers in HubSpot without any integration. Quarticon is not an alternative to HubSpot, but rather an important enhancement of functionality, especially in e-commerce.
See further how HubSpot and Quarticon can be effectively combined.
What are the main issues in HubSpot affecting the e-commerce sector?
HubSpot offers a Products module, which applies static global criteria: best-selling products or recently added items. However, the functionality of the Products module in HubSpot ends there. HubSpot also offers a built-in artificial intelligence features package called Breeze Intelligence. However, Breeze AI is currently designed more for optimizing internal CRM processes—such as recommending workflows, organizing databases, and B2B sales funnel stages—rather than for personalizing products in online stores.
E-commerce stores previously relied on complex connections with external personalization tools to display AI-based products and custom data engineering solutions. Quarticon AI-emails enabled easy, integration-free addition of personalized product offers sent in HubSpot.
Are Quarticon + HubSpot a good solution for e-commerce?
Quarticon is a decision engine that selects product offers for each user individually, in real-time.
The Quarticon AI-emails solution enables effective use of HubSpot in e-commerce, making it a platform whose capabilities will begin to match the most expensive MA solutions like Salesforce, and even surpass them thanks to complete solution autonomy!
Whether you’re running a sale, launching new products, or sending reminders, up-to-date and personalized products make your emails more engaging and action-driven. AI based product recommendations boost conversions 3 times!
How to embed personalized product offers in HubSpot?
Step 1. Generate a snippet in Quarticon
1. Login / set up your account in Quarticon and navigate to AI-mails module
2. First, create a product card template. Customize the appearance by defining size, colors, fonts, layers and much more. Select layout and elements to be displayed, including product name, image, price, previous price, discount or whatever you want.
3. Next, define targeting strategy. There are available regular product suggestions and AI-based recommendations. Regular product suggestions include: bestsellers, popular products, trending within last 7 days, trending in the last 24 hours, last viewed products, abandoned cart. AI-based product recommendations include Recommended for you, popular personalized, cross-selling, up-selling, cross-selling to the abandoned cart, cross-selling to the abandoned session and many more.
4. Copy the generated HTML snippet – this should be inserted into your email template in the next step.
Step 2. Add a product block to an email in HubSpot
- Open HubSpot and Marketing > Email > Create email and select the email type from the Custom tab.
- In Email Builder in the Contents panel, find the “More” section > “Custom modules” or the “Custom HTML” block and drag it to the message section.
- Paste the Quarticon snippet in the module editor and test the preview on desktop/phone.
To create a reusable block (custom module in Design Tools):
- Navigate to Marketing > Files and Templates > Design Tools.
- File > New item > Components > Module → select scope “E-mails”, assign a name, and create the module.
- In the module editor, paste HTML/HubL code, add fields if configurable functionality is desired, and publish the module.
- The new module will be found in “Custom modules” in the Email Builder and can be dragged into the message.
This allows modules with specific strategies to be saved and reused—”selected for you”, abandoned cart, “Because recently purchased”, or even discounted products.
Key Features of Quarticon AI-maile
Automatically create offers featuring new arrivals
Automatically include new arrivals from your store in emails, newsletters, and even notifications sent from your e-commerce platform.
All you need to do is set it up once in the notification template!
Automatically create PDF newsletter-style emails
Sending PDF newsletters via email is a relic of the past. PDF offers are sent only because structuring an email, for example, with 30 products embedded in the message, is a very complicated and time-consuming task. But not with Quarticon AI-emails.
Embedding 1 product takes 5 seconds; embedding 30 products takes 5 seconds × 30—and it’s a one-time task.
Cross-sell offers in your email campaigns
“Other customers also bought” offers will be available without the need for integration or system upgrades.
Even more possibilities
Learn more about the revolutionary AI-mails service.
How to Start Using Quarticon?
See how to begin using Quarticon tools. Integration depends on the type of storefront platform. Quarticon works with all storefront platforms. The instruction below is universal for all, though in many cases integration will be even simpler.
1.
Create a free account in Quarticon
Sign up for a free Quarticon account and get access to the Quarticon apps, including the AI-Emails module.
2.
Add Quarticon’s Universal Tag
Copy the code snippet to your website. It’s very simple, but you’ll also receive instructions via email.
3.
Add product feed
You can select a product feed (in any format, such as Google Merchant, etc.) or use a pre-built app on the e-commerce platform that integrates your product offerings
4.
Create the product card layout
Use the builder to create the product card layout for your email campaigns. Next select strategy of filtering products or running personalized AI recommendations. And that’s all. Now all you have to do is copy the snippet into your email template.
Answers to frequently asked questions about AI-mails — the service that enables true personalization in marketing automation
What is Quarticon AI-mails?
Quarticon AI-mails is a service that provides content personalization in mailings and web push (and beyond) in any marketing automation system. Decisions about product or content selection are made by the Quarticon DE (Decisioning Engine), based on proprietary predictive models (pAI).
With AI-mails you can easily embed a personalized product block in any system (marketing automation, email platform, CDP, etc.) and in environments that do not support JS. Effortless, integration-free, it provides a consistent experience across all communication channels, eliminating 90–95% of the tasks and effort involved in preparing a personalized and up-to-date product offer in emails.
You can learn more about the product here: simple product recommendations in e-mails
Does Quarticon AI-mails rely on generative artificial intelligence?
No, the system does not use generative artificial intelligence at all (such as ChatGPT, Gemini, Claude, Mistral, etc.). It uses proprietary predictive AI algorithms trained to match product offers and content. Therefore the system will not write your newsletter intro for you. But it will populate it, for example, with products that are tailored to each recipient of the newsletter individually.
Will every email recipient get an individually selected offer?
Yes. The AI-mails service, at a higher package level, allows individual tailoring of the offer to the user based on their previous purchases and on-site behavior and clicks in sent emails. Offer management is handled by the Quarticon decisioning engine / recommendation engine.
Does the product offer in the email refresh in real time?
Exactly! The product offer refreshes in real time and individually for each email recipient. Every time the user opens the email you can be sure the offer in the email content will be up to date. This helps achieve better alignment with each recipient’s current needs and, of course, positively impacts conversions.
Can I change the product offer after sending the email?
Everyone will tell you that’s a silly question and of course not. But not with Quarticon AI-mails! The offer changes dynamically between sending and opening. Top-sellers sold out in the meantime? No problem. The system will select other well-selling and available products.
Do I need a developer to start using Quarticon AI-mails?
No, you do not need a developer to use Quarticon AI-mails. The system does not require any complicated integration with either the sending system or the e‑commerce platform. That’s the beauty of it. Launching Quarticon in your store will take you just a few minutes using the step-by-step instructions in the panel.
Can I get help integrating Quarticon AI-mails in my store?
Yes, our support plan provides full assistance with integration. Quarticon offers a wide knowledge base and 24/7 technical support, making it user friendly.
Can I adapt the product appearance to my email template?
Yes. In the user panel you have access to a so‑called product tile builder. You can create any templates containing photos, prices, product names, or only product names, in a horizontal or vertical layout. At the end you define which template to use and which product display strategy, and a ready snippet for your mailing is generated.
Do I have to abandon HubSpot to use Quarticon?
On the contrary, HubSpot should not be abandoned and the database should not be transferred to use Quarticon products. Quarticon snippets should be added to email templates in HubSpot, and that is all.
When should the native Products module in HubSpot be used, and when should Quarticon AI-maile be used?
The native Products module allows embedding a product tile with a single product or using the best-selling products. It does not provide personalization at the individual user level (AI), nor does it enable functionality related to abandoned carts or recently viewed items. Therefore, Quarticon AI-maile should be used for these applications.
You might also be interested in:
- Recommendations and recommendation engines. Simple explained. The question is about conversion, sales and how to stop causing harm to your users immediately.