Can Mailerlite be suitable for B2C marketing?
As a platform largely optimized for simplicity, ease of use, and affordability, MailerLite’s e-commerce tools rely exclusively on manual content selection and basic behavioral segmentation rules.
Mailerlite gets a boost from Quarticon AI-emails. Quarticon enables an AI-personalized product offer to be embedded in Mailerlite without any integration. Quarticon is not an alternative to Mailerlite, but rather a significant enhancement of its functionality, especially for e-commerce.
Read on to see how Mailerlite and Quarticon can be effectively combined.
What are the main problems affecting the e-commerce sector in Mailerlite?
Instead of AI-powered automated channels, MailerLite supports online stores through a drag&drop product block. Once a store such as Shopify, WooCommerce, or Wix has been connected, this block enables direct product imports, allowing specific products to be selected from the catalog sidebar. The block immediately pulls the product name, description, current price, and image directly into the email grid. Pre-connected buttons: the CTA button is automatically configured with the exact destination URL for that specific product.
The closest example of dynamic automation in MailerLite is the “Abandoned Cart” module. Once integrated with Shopify or WooCommerce, this module operates dynamically: it automatically tracks which products a given user has left behind and places exactly those product images and names in an email intended to recover the customer. However, it does not independently suggest alternative or complementary products as part of cross-selling.
In modern e-commerce, however, this is not enough. Quarticon AI-emails enables easy, integration-free addition of a personalized product offer sent through Mailerlite.
Are Quarticon + Mailerlite a good solution for e-commerce?
Quarticon is a decision engine that selects a product offer individually for each user in real time. The Quarticon AI-emails solution enables Mailerlite to be used effectively in e-commerce, turning it into a platform whose capabilities can begin to match those of the most expensive MA solutions, such as Salesforce, and even surpass them thanks to the complete autonomy of the solution!
Whether you’re running a sale, launching new products, or sending reminders, up-to-date and personalized products make your emails more engaging and action-driven. AI based product recommendations boost conversions 3 times!
How can personalized product offers be embedded in Mailerlite?
Step 1. Generate a snippet in Quarticon
1. Login / set up your account in Quarticon and navigate to AI-mails module
2. First, create a product card template. Customize the appearance by defining size, colors, fonts, layers and much more. Select layout and elements to be displayed, including product name, image, price, previous price, discount or whatever you want.
3. Next, define targeting strategy. There are available regular product suggestions and AI-based recommendations. Regular product suggestions include: bestsellers, popular products, trending within last 7 days, trending in the last 24 hours, last viewed products, abandoned cart. AI-based product recommendations include Recommended for you, popular personalized, cross-selling, up-selling, cross-selling to the abandoned cart, cross-selling to the abandoned session and many more.
4. Copy the generated HTML snippet – this should be inserted into your email template in the next step.
Step 2. Add a product block to an email in Mailerlite
- Open MailerLite → Campaigns → Create campaign.
- Select Start from scratch → Custom HTML editor.
- In the editor, select: Paste/Code from scratch, Import HTML (ZIP), or Import from URL, then paste/upload the Quarticon AI-emails snippet. The preview is on the left, and the code is on the right.
Key features of Quarticon AI-emails
Automatically create offers featuring new arrivals
Automatically include new arrivals from your store in emails, newsletters, and even notifications sent from your e-commerce platform.
All you need to do is set it up once in the notification template!
Automatically create PDF newsletter-style emails
Sending PDF newsletters via email is a relic of the past. PDF offers are sent only because structuring an email, for example, with 30 products embedded in the message, is a very complicated and time-consuming task. But not with Quarticon AI-emails.
Embedding 1 product takes 5 seconds; embedding 30 products takes 5 seconds × 30—and it’s a one-time task.
Cross-sell offers in your email campaigns
“Other customers also bought” offers will be available without the need for integration or system upgrades.
Even more possibilities
Learn more about the revolutionary AI-mails service.
How to start using Quarticon?
See how to start using Quarticon tools. Integration depends on the type of e-commerce platform. Quarticon works with all e-commerce platforms. The instructions below are universal, although integration will be even simpler in many cases.
1.
Create a free account in Quarticon
Sign up for a free Quarticon account and get access to the Quarticon apps, including the AI-Emails module.
2.
Add Quarticon’s Universal Tag
Copy the code snippet to your website. It’s very simple, but you’ll also receive instructions via email.
3.
Add product feed
You can select a product feed (in any format, such as Google Merchant, etc.) or use a pre-built app on the e-commerce platform that integrates your product offerings
4.
Create the product card layout
Use the builder to create the product card layout for your email campaigns. Next select strategy of filtering products or running personalized AI recommendations. And that’s all. Now all you have to do is copy the snippet into your email template.
Answers to frequently asked questions about AI-mails — the service that enables true personalization in marketing automation
What is Quarticon AI-mails?
Quarticon AI-mails is a service that provides content personalization in mailings and web push (and beyond) in any marketing automation system. Decisions about product or content selection are made by the Quarticon DE (Decisioning Engine), based on proprietary predictive models (pAI).
With AI-mails you can easily embed a personalized product block in any system (marketing automation, email platform, CDP, etc.) and in environments that do not support JS. Effortless, integration-free, it provides a consistent experience across all communication channels, eliminating 90–95% of the tasks and effort involved in preparing a personalized and up-to-date product offer in emails.
You can learn more about the product here: simple product recommendations in e-mails
Does Quarticon AI-mails rely on generative artificial intelligence?
No, the system does not use generative artificial intelligence at all (such as ChatGPT, Gemini, Claude, Mistral, etc.). It uses proprietary predictive AI algorithms trained to match product offers and content. Therefore the system will not write your newsletter intro for you. But it will populate it, for example, with products that are tailored to each recipient of the newsletter individually.
Will every email recipient get an individually selected offer?
Yes. The AI-mails service, at a higher package level, allows individual tailoring of the offer to the user based on their previous purchases and on-site behavior and clicks in sent emails. Offer management is handled by the Quarticon decisioning engine / recommendation engine.
Does the product offer in the email refresh in real time?
Exactly! The product offer refreshes in real time and individually for each email recipient. Every time the user opens the email you can be sure the offer in the email content will be up to date. This helps achieve better alignment with each recipient’s current needs and, of course, positively impacts conversions.
Can I change the product offer after sending the email?
Everyone will tell you that’s a silly question and of course not. But not with Quarticon AI-mails! The offer changes dynamically between sending and opening. Top-sellers sold out in the meantime? No problem. The system will select other well-selling and available products.
Do I need a developer to start using Quarticon AI-mails?
No, you do not need a developer to use Quarticon AI-mails. The system does not require any complicated integration with either the sending system or the e‑commerce platform. That’s the beauty of it. Launching Quarticon in your store will take you just a few minutes using the step-by-step instructions in the panel.
Can I get help integrating Quarticon AI-mails in my store?
Yes, our support plan provides full assistance with integration. Quarticon offers a wide knowledge base and 24/7 technical support, making it user friendly.
Can I adapt the product appearance to my email template?
Yes. In the user panel you have access to a so‑called product tile builder. You can create any templates containing photos, prices, product names, or only product names, in a horizontal or vertical layout. At the end you define which template to use and which product display strategy, and a ready snippet for your mailing is generated.
Do I have to give up Mailerlite to use Quarticon?
Quite the opposite: Mailerlite should not be abandoned and the database should not be migrated in order to use Quarticon products. Quarticon snippets only need to be added to the email templates in Mailerlite.
When should the native product module in Mailerlite be used, and when Quarticon AI-emails?
The native Products module enables a product tile featuring a single product to be embedded or the best-selling products to be used. It provides neither individual-user-level personalization (AI) nor features related to recently viewed products or abandoned carts across multiple platforms. Therefore, Quarticon AI-emails should be used for these applications.
You may also be interested in:
- Marketing automation was supposed to be a game-changer for e-commerce businesses. It become a source of frustration, complexity, and unexpected costs.