Learn about e-commerce – a dictionary of key industry terms.
Why should you get to know your customers better? How to segment your target group in the e-shop?
Find out what is the definition of marketing automation and what are its benefits for e-commerce business
Check why is personalisation so important in e-commerce and how to personalise communication with customers
Learn how to use marketing automation to encourage customers to complete transactions in your online shop
What is the customer life cycle? How to plan effective communication with recipients according to its principles?
Check what should be considered when choosing an online shop platform and when to decide on its implementation
Read the article and find out what are the most popular myths and the most important facts related to marketing automation
Is it profitable to take part in Black Friday? What are the benefits of participating in this promotional campaign? Read the article and find out