Learn about e-commerce – a dictionary of key industry terms.
Read the article and check what to avoid to keep store users with you
Check what marketing automation is and what are its key applications in e-commerce
Learn 5 proven tips on how to write emails to be effective and encourage customers to further conversation
Why should you get to know your customers better? How to segment your target group in the e-shop?
Find out what is the definition of marketing automation and what are its benefits for e-commerce business
Check why is personalisation so important in e-commerce and how to personalise communication with customers
Learn how to use marketing automation to encourage customers to complete transactions in your online shop
What is the customer life cycle? How to plan effective communication with recipients according to its principles?