Learn about e-commerce – a dictionary of key industry terms.
Cross-selling, or the technique of selling complementary products
How to use the up-selling method properly to encourage the customer to spend more money than they initially assumed?
Discover the key places of your optimised website that will help you increase sales
How to use the shopping cart page - about the recommendations at the end of the purchase process
Optimising a thank you page - how to thank your client for their shopping and make them want to buy more
How to use the potential of the empty cart page in order to make the customer make a purchase?
How to turn a potential failure into a chance for your e-shop? Discover a proven strategy for a converting zero-search page
Find out how the policy of delivering goods affects the conversion and what requirements e-commerce is currently setting