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E-mail
Marketing
automation

Platform for managing an online shop, sales funnel, messages and contacts, fully integrated with our AI-based recommendation engine
Learn more

What is marketing
automation?


Marketing automation is a collection of marketing activities based
on the use of modern technology and the automation of processes
whose main purpose is:

  • raising ratios and improving sales in online shops,
  • building long-term customer relationships based on loyalty.

How it works?

Collecting and processing information about potential customers who visit a given website allows for sending personalised messages to them.

On the basis of available user attributes, i.e. his interests and actions taken on a given website, our system automatically prepares and selects offers, advertising content, and notifications, and sends them to a defined group of recipients via e-mail.

The sending of e-mails can start by:

  • adding a specific group of users or an event,
  • determining their frequency in the client’s panel (with accuracy of the hour),
  • defining a product selection strategy for each message separately.

Our marketing automation is simple-to-use and fully integrated with the QuarticOn recommendation engine. Its scenario is based on the so-called client’s life cycle in the e-shop.

Client's life cycle in the e-shop

The diagram below presents a chain of actions taken by our system in order to keep the client on the e-shop website or to encourage them to take a specific action. Our so-called client’s life cycle in the e-shop is repeatable.

Client's life cycle in the e-shop

  • Welcome

    New users are displayed a pop-up, which informs them about the possibility to subscribe to the newsletter.

  • Abandoned session

    The system records the user’s abandoned session and encourages them to return to the website by sending dedicated discount codes or a personalised product offer.

  • Abandoned shopping cart

    The system reminds the user about products left in his shopping cart and encourages them to complete the purchase. It offers them a discount code or presents products from a similar or cross-selling category.

  • First transaction

    The system sends a thank you message. The content of the message is up to you.

  • Coupon for the next purchase

    Along with a thank you message, the system sends a discount code for the next transaction. Also, we can offer the user products from different categories, e.g. cross-selling.

  • Second transaction

    The system sends a thank you message and remembers the client’s settings. This segment can be added a separate scenario.

  • We miss you

    After a set period of inactivity of the user, the system sends a reminder about new arrivals. A discount code is also sent.

  • We miss you very much

    If the previous discount code is not used, the system sends a reminder along with another discount code.

Remember!

You can design your own e-mail campaign scenario and specify the frequency of sending messages. The example presented by us is based on our experience and long-term cooperation with clients.

Contact

Adrian Bera

Business Development Manager

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