Marketing automation is a collection of marketing activities based
on the use of modern technology and the automation of processes
whose main purpose is:
Collection and processing of information about potential customers visiting a given website allows for sending personalised messages to them.
On the basis of available user attributes, i.e. his interests and
actions taken on a given website, our system automatically
prepares and selects offers, advertising content, and
notifications, and sends them to a specific, defined group of
recipients via e-mail.
The sending of e-mails can start by:
The operation of the marketing automation service is fully integrated with our QuarticOn recommendation engine,
and its scenario is based on the so-called client’s life cycle in the e-shop.
The diagram below presents a chain of actions taken by our system in order to stop the client on the e-shop site or to encourage him to do a specific action. Our so-called client’s life cycle in the e-shop is repeatable – it starts when the user enters the page and will not finalise it with the transaction.
The system displays new users a pop-up, which informs about the possibility of subscribing to the newsletter.
The system records a user’s abandoned session and encourages him to return to the site by sending dedicated discounts or a personalised product offer in a message.
The system reminds the user about the products in his abandoned shopping cart and encourages him to complete the purchase, for example by offering a discount code, presenting products from a similar category or cross-selling.
The system sends thank you for making the first purchase. The content of the message is up to you.
Along with thanks for the purchase, the system also sends a discount code for the next transaction. Our marketing automation service is fully integrated with the QuarticOn recommendation engine, that’s why we are able to ffer the user products from another category, e.g. cross-selling.
The system sends thanks for the second purchase and remembers the client’s settings. This segment can be added a separate scenario.
After a set period of inactivity of the user, the system sends a reminder about new awaiting products. A discount code is also sent.
In case the previous discount code was not used, the system sends a reminder along with the discount code for the next transaction.
You can design your own e-mail campaign scenario and specify the frequency of sending messages. The example presented by us is based on many years of experience and cooperation with clients.
|The sum of contacts in the database||≤ 1,000||≤ 10,000||≤ 30,000||≤ 80,000||≤ 150,000||≤ 250,000||≤ 500,000||≤ 1,000,000||≤ 2,000,000|
|Fixed fee based on a monthly subscription||79 €||159 €||249 €||499 €||759 €||999 €||1,699 €||2,399 €||3,599 €|
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