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Marketing automation

Platform for managing an online shop, sales funnel, messages and contacts, fully integrated with our AI-based recommendation engine
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What is marketing
automation?


Marketing automation is a collection of marketing activities based
on the use of modern technology and the automation of processes
whose main purpose is:

  • raising ratios and improving sales in online shops,
  • building long-term customer relationships based on loyalty.

How it works?

Collecting and processing information about potential customers who visit a given website allows for sending personalised messages to them.

On the basis of available user attributes, i.e. his interests and actions taken on a given website, our system automatically prepares and selects offers, advertising content, and notifications, and sends them to a defined group of recipients via e-mail.

The sending of e-mails can start by:

  • adding a specific group of users or an event,
  • determining their frequency in the client’s panel (with accuracy of the hour),
  • defining a product selection strategy for each message separately.

Our marketing automation is simple-to-use and fully integrated with the QuarticOn recommendation engine. Its scenario is based on the so-called client’s life cycle in the e-shop.

Client's life cycle in the e-shop

The diagram below presents a chain of actions taken by our system in order to keep the client on the e-shop website or to encourage them to take a specific action. Our so-called client’s life cycle in the e-shop is repeatable.

Client's life cycle in the e-shop

  • Welcome

    New users are displayed a pop-up, which informs them about the possibility to subscribe to the newsletter.

  • Abandoned session

    The system records the user’s abandoned session and encourages them to return to the website by sending dedicated discount codes or a personalised product offer.

  • Abandoned shopping cart

    The system reminds the user about products left in his shopping cart and encourages them to complete the purchase. It offers them a discount code or presents products from a similar or cross-selling category.

  • First transaction

    The system sends a thank you message. The content of the message is up to you.

  • Coupon for the next purchase

    Along with a thank you message, the system sends a discount code for the next transaction. Also, we can offer the user products from different categories, e.g. cross-selling.

  • Second transaction

    The system sends a thank you message and remembers the client’s settings. This segment can be added a separate scenario.

  • We miss you

    After a set period of inactivity of the user, the system sends a reminder about new arrivals. A discount code is also sent.

  • We miss you very much

    If the previous discount code is not used, the system sends a reminder along with another discount code.

Remember!

You can design your own e-mail campaign scenario and specify the frequency of sending messages. The example presented by us is based on our experience and long-term cooperation with clients.

Pricing

Innovative scenario
Standard

€39

NET PER MONTH

Fixed fee based on a monthly subscription.

Try for free

The final price is the sum of the base price and the price depending on the size of the base, according to the table below.

The sum of contacts in the database ≤ 1,000 ≤ 10,000 ≤ 30,000 ≤ 80,000 ≤ 150,000 ≤ 250,000 ≤ 500,000 ≤ 1,000,000 ≤ 2,000,000
Monthly net price 79 € 159 € 249 € 499 € 759 € 999 € 1,699 € 2,399 € 3,599 €

Contact

Agnieszka Dziedzic

Sales Director

Contact us for free trial

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