Marketing automation is a collection of marketing activities based
on the use of modern technology and the automation of processes
whose main purpose is:
Collecting and processing information about potential customers who visit a given website allows for sending personalised messages to them.
On the basis of available user attributes, i.e. his interests and actions taken on a given website, our system automatically prepares and selects offers, advertising content, and notifications, and sends them to a defined group of recipients via e-mail.
The sending of e-mails can start by:
Our marketing automation is simple-to-use and fully integrated with the QuarticOn recommendation engine. Its scenario is based on the so-called client’s life cycle in the e-shop.
The diagram below presents a chain of actions taken by our system in order to keep the client on the e-shop website or to encourage them to take a specific action. Our so-called client’s life cycle in the e-shop is repeatable.
New users are displayed a pop-up, which informs them about the possibility to subscribe to the newsletter.
The system records the user’s abandoned session and encourages them to return to the website by sending dedicated discount codes or a personalised product offer.
The system reminds the user about products left in his shopping cart and encourages them to complete the purchase. It offers them a discount code or presents products from a similar or cross-selling category.
The system sends a thank you message. The content of the message is up to you.
Along with a thank you message, the system sends a discount code for the next transaction. Also, we can offer the user products from different categories, e.g. cross-selling.
The system sends a thank you message and remembers the client’s settings. This segment can be added a separate scenario.
After a set period of inactivity of the user, the system sends a reminder about new arrivals. A discount code is also sent.
If the previous discount code is not used, the system sends a reminder along with another discount code.
You can design your own e-mail campaign scenario and specify the frequency of sending messages. The example presented by us is based on our experience and long-term cooperation with clients.
Check our offer