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E-commerce university

Learn about e-commerce – a dictionary of key industry terms.

The use of artificial intelligence in marketing automation

Find out what modern online stores can gain with the use of artificial intelligence

Social media channels useful in e-commerce

Read the article and find out how to use the potential of social media and how to choose social media for an online shop

Everything you should know about the site migration – best practices

Check what to look for when performing website migration and how to prevent loss of visibility in search results

5 ways to save abandoned baskets

Find out why consumers are not completing transactions and learn 5 ways to save abandoned shopping carts

What is performance marketing and why is it worth optimising advertising activities in e-commerce?

Read the article and find out what performance marketing is and what factors you need to consider when optimising performance marketing activities

5 rules for choosing an e-commerce platform for your online store

How can choosing the right e-commerce platform help you break the crowd and run a profitable online store?

What is CCR (Cart Completion Rate)?

Read the article and find out what is the CCR indicator, how to calculate it and what it says about the condition of your online store

Shopify - 5 key functionalities

Check what the Shopify platform is and learn its 5 key functionalities that deserve special attention

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