Learn about e-commerce – a dictionary of key industry terms.
What is ROAS? Why understanding it is so important at every stage of your company development?
How can you measure OCR and what factors influence its improvement?
How to calculate and analyse the gross profit margin? Find out on which products your online shop earns, and on which it loses.
The most common factors which affect the bounce rate and how to avoid them
How to generate a product feed for Google Shopping and what are the ways to submit it?
Five effective ways to reduce the bounce rate in an online shop
Measure the effectiveness of marketing campaigns in specific channels and check the level of profits they generate
Why is it worth using GA in an online shop and what information does it provide about users?