Home E-commerce university

E-commerce university

Learn about e-commerce – a dictionary of key industry terms.

Error 404 page that converts

Discover the key places of your optimised website that will help you increase sales

Shopping cart page: should we still try to sell there?

How to use the shopping cart page - about the recommendations at the end of the purchase process

How to use the potential of thank you page?

Optimising a thank you page - how to thank your client for their shopping and make them want to buy more

Empty shopping cart. How to avoid the most common mistake in e-commerce?

How to use the potential of the empty cart page in order to make the customer make a purchase?

Avoid the page with no search results

How to turn a potential failure into a chance for your e-shop? Discover a proven strategy for a converting zero-search page

Delivery terms and profitability in e-commerce

Find out how the policy of delivering goods affects the conversion and what requirements e-commerce is currently setting

ROAS - why should you measure this KPI?

What is ROAS? Why understanding it is so important at every stage of your company development?

OCR in e-commerce

How can you measure OCR and what factors influence its improvement?

This site uses cookies for statistical purposes, according to Privacy Policy.