E-commerce university

Learn about e-commerce – a dictionary of key industry terms.

What is AOV?

How to calculate, interpret and improve the AOV indicator for your e-shop?

What factors affect the AOV?

Find out what the AOV indicator is responsible for and how to increase the value of the shopping basket

Churn - customer's life cycle in e‑commerce

Four proven ways to build long-term relationships with customers and prevent them from migrating

CCR in e-commerce

How many of your clients give up shopping in your e-shop and why?

CAC in e-commerce

How to calculate the cost of acquiring client and check which marketing communication channels are the most effective?

Basic indicators in e-commerce

Five most important e-commerce indicators that allow you to analyse the effectiveness of each online shop

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