Promotional banners are automatic advertising surfaces in your e-shop, displaying content depending on created user segments.
Pop-ups are notifications which show up on the screen automatically and the purpose of which is to encourage the client to act, to pay attention to an unfinished or abandoned activity, or to remind him of the action already taken.
Both solutions use artificial intelligence algorithms, which automatically adjust the displayed content on the basis of the user’s behaviour on the website.
We define an online shop as an internal advertising network.
Several banners can be rotated in one place.
We add promotional banners through the panel and then display them to users.
Banners and recommendations can be combined into one promotional banner.
We specify the display schedule for banners.
Banners can be displayed for a given segment of users.
The way banners work is mainly based on the identification of the user who visited the website containing the keyword specified by us.
Users who came to the e-shop’s website directly or by using the search engine
Users who have made purchases on the site
Users who entered the website after recognition of UTMs or through redirecting links
Users who have returned to the website
Users who are interested in a given product category or brand
Users who have abandoned their shopping cart
New users receive a widget with bestsellers or a banner inviting them to the newsletter
Users receive personalised recommendations or a banner with with discount code for products from the most frequently visited category
Users receive a widget with products added to the basket and a banner with benefits for another purchase, e.g. free delivery
TUsers receive a cross-selling widget and a discount code for another purchase, which is valid for the next 14 days
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