Promotional banners are automatic advertising surfaces in your e-shop, displaying content depending on created user segments.
Pop-ups are notifications which show up on the screen automatically and the purpose of which is to encourage the client to act, to pay attention to an unfinished or abandoned activity, or to remind him of the action already taken.
Both solutions use artificial intelligence algorithms, which, on the basis of the user’s behaviour on the website, automatically adjust the displayed content.
We define an online shop as an internal advertising network.
Several banners can be rotated in one place.
We add promotional banners through the panel and display them to users.
Banners and recommendations can be combined into one promotional banner.
We specify the display schedule of banners.
Banners can be displayed for a given segment of users.
The operation of the banners is mainly based on the identification of the user who visited the website that contain the keyword specified by us.
Users who came to the e-shop’s website directly or by using the search engine.
Users who have made purchases on the site.
Users who entered the website after recognition of UTMs or through redirecting links.
Users who have returned to the website.
Users who are interested in a given product category or brand.
Users who have abandoned their shopping cart.
The new user receives a widget with bestsellers or a banner with an invitation to the newsletter.
The user receives personalised recommendations or a banner with a promotion for a product from the most frequently visited category.
The user receives a widget with products added to the basket and a banner with benefits for purchase, e.g. free delivery.
The user receives a cross-selling widget and a coupon for the next purchase, which is valid for the next 14 days.
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