Learn about e-commerce – a dictionary of key industry terms.
Optimising a thank you page - how to thank your client for their shopping and make them want to buy more
How to use the potential of the empty cart page in order to make the customer make a purchase?
How to turn a potential failure into a chance for your e-shop? Discover a proven strategy for a converting zero-search page
Find out how the policy of delivering goods affects the conversion and what requirements e-commerce is currently setting
What is ROAS? Why understanding it is so important at every stage of your company development?
How can you measure OCR and what factors influence its improvement?
How to calculate and analyse the gross profit margin? Find out on which products your online shop earns, and on which it loses
The most common factors which affect the bounce rate and how to avoid them