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E-commerce university

Learn about e-commerce – a dictionary of key industry terms.

How to use the potential of thank you page?

Optimising a thank you page - how to thank your client for their shopping and make them want to buy more

Empty shopping cart. How to avoid the most common mistake in e-commerce?

How to use the potential of the empty cart page in order to make the customer make a purchase?

Avoid the page with no search results

How to turn a potential failure into a chance for your e-shop? Discover a proven strategy for a converting zero-search page

Delivery terms and profitability in e-commerce

Find out how the policy of delivering goods affects the conversion and what requirements e-commerce is currently setting

ROAS - why should you measure this KPI?

What is ROAS? Why understanding it is so important at every stage of your company development?

OCR in e-commerce

How can you measure OCR and what factors influence its improvement?

Gross profit margin - how to measure it in e-commerce?

How to calculate and analyse the gross profit margin? Find out on which products your online shop earns, and on which it loses

What factors affect the bounce rate?

The most common factors which affect the bounce rate and how to avoid them

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