Black Friday, step three: How to use marketing automation?

Have you read the latest post where we advised collecting e-mail addresses? Remember those who are waiting for messages from you! Send them a newsletter or a whole series of messages about the upcoming campaign. How to do this?

  • Create a separate target group for them
  • Create e-mail template(s)
  • Create a dedicated sender list so that your Black Friday campaign is sent from the correct email address. Remember about good practices so that your e-mails do not end up in SPAM!
  • Plan the campaign’s send date and monitor its effectiveness

You can perform all actions in our customer’s panel and all information about functionalities (and good practices) can be found in our Help Center.

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