What does it mean the conversion in e-commerce? In the simplest terms, it is an action made by the user who has been sent to the online store through advertising in a search engine, predefined by the owner of the e-store. A conversion can be a purchase, product review, signing up for the newsletter or filling out the contact form. There are really many possibilities.
Measuring the OCR ratio should always be closely related to the goals that your e-commerce needs to achieve.
OCR expresses all visitors who placed an order in your online store. Order conversion rate is calculated as the quotient of the number of people who made a purchase in our online store, to the total number of people visiting our website.
The higher value of conversion rate means the greater success of your online activities.
For example, if your e-store visits 100,000 people a month, and they place 10,000 orders, the conversion rate is 10. This means that 10 out of 100 visitors to your site in a month ends with finalising the transaction. This means that 10 people out of 100 who visit your e-service ends with a sales transaction. This is a very optimistic scenario. However, when the OCR of your e-commerce is at a much lower level, you should think about optimisation.