Home What is CCR (Cart Completion Rate)?

# What is CCR (Cart Completion Rate)?

Do you run an online shop and often notice that customers add products to their shopping cart, but do not finalise their purchases? You probably know perfectly well that this situation brings losses and the possibility of activating people who abandon shopping baskets would increase the profitability of your company. How to do it? The CCR ratio analysis will help you.

### What is the CCR indicator, and how to calculate it?

One of the most critical indicators in e-commerce is CCR (cart completion rate). It measures the ratio of the number of people who add products to the cart compared to those who make a purchase.

This indicator can be calculated using the following formula:

$$CCR = \dfrac{clients who made the purchase}{persons who added product to the cart} *100\%$$