Marketing activities taken on the Internet bring various results. In order to take full advantage of the potential of promotional campaigns, it is worth tracking their effectiveness. The UTM tags in links give us the most help. Why is it profitable to use them? How to study traffic on the website with them? Read about it in the text below!
UTM, or Urchin Tracking Module, is a traffic identification system developed by Urchin Software Corporation. The project taken over in 2005 gave rise to Google Analytics – the most powerful analytical tool today. Sticking UTM tags to the URL enables precise analysing of the traffic coming from different sources on the website.
UTM tags are an extremely useful tool in studying website traffic. Tracking links through the use of appropriate parameters allows you to check which source, which type of traffic and whether a particular campaign brings the desired results. Based on the collected data, we can optimise advertising campaigns – both in terms of their effectiveness and budget.
A correctly tagged link consists of several elements necessary to track selected parameters. Standard UTM tags recognised by most analytical tools include:
More tips on how to properly create UTM tags can be found HERE.