Black Friday came to us from the United States and takes place traditionally on the last Friday of November. On this day, stationary and online shops tempt customers with large promotions. In addition to significant price reductions, we can count on promotions like 2 for 1 or free products added to purchases.
Consumers are increasingly interested in promotions during Black Friday. From year to year, the marketing campaigns help to publicise the idea of Black Friday and to emphasise its commercial potential. Customers plan their Christmas shopping on this day, counting on interesting occasions and considerable savings. In shopping centres, you can clearly notice increased traffic, and websites are visited by many users that are looking for the best offers. Internet search engines note queries about specific offers provided for Black Friday. If you will plan a good promotional campaign for your online shop, you can count on a significant sales peak during that night.
This relationship is referred to as a “win-win situation”. It brings mutual benefits and positively influences the presence of the brand and its awareness among customers. Not only large commercial chains decide to participate in Black Friday, but also smaller entrepreneurs or producers, seeing in it not only opportunities to increase potential sales, but also the chance to get another channel to reach potential customers.
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