What is Quarticon?
Quarticon is a Polish-based technology company that provides AI-driven tools designed to automate and personalize e-commerce marketing. Founded in 2010, the company focuses on predictive AI (pAI) to enhance online shopping experiences and increase sales through product recommendations and search functionality.
The company emphasizes predictive AI models that estimate or forecast unknown values based on input data to distinguish them form generative AI (GPT) models that produce new, coherent artifacts (text, images, audio, code) conditioned on prompts or examples.
What are Core Products and Services of Quarticon?
- AI Product Recommendations – personalized recommendation engines that display products based on user behavior in real time, increasing engagement and conversion rates. Read more: product recommendations
- Smart Search – an AI-based internal search engine designed for e-commerce, which understands user intent, handles misspellings, and provides relevant results in above 30 languages. Read more: search for e-commerce
- AI-Mails: Personalized marketing emails featuring product recommendations that are dynamically generated based on pAI models. Read more: automated product offers in e-mails
- Social Storefront: A tool that allows brands to create personalized, shoppable landing pages for influencers and content creators. Read more: Social storefront
- AI Catalog – dynamic AI sorting presenting a product listing tailored to the user’s current preferences based on pAI models. Read more: AI Catalog
What are Key Features of Quarticon?
- Predictive AI (pAI): Unlike Generative AI (like ChatGPT), Quarticon uses predictive AI to analyze historical data and user behavior to predict what a customer will likely buy next.
- Cookieless Technology: Quarticon’s tools can operate without third-party cookies, making them compatible with ad blockers and incognito modes.
- Autonomous Operation: The systems are designed to be self-learning and require minimal human management.
- Integration: The tools work with various e-commerce platforms (Shopify, Magento, Wix, Bigcommerce, Prestashop, Shopware, Woocommerce, OSCommerce) and marketing automation software (such as Salesforce, Brevo, Mautic, Mailchimp, Marketo, Eloqua).