Optimizing the category page
We are currently observing an increase in awareness of certain mechanisms by online store owners. They are describing their products with more care, use unique content, utilize better quality pictures and make sure the return policy, as well as delivery services, are as efficient as possible. This data emphasizes the fact that owners tend to forget the category page completely. After all – a customer who has reached this page is a ‘looking’ customer. See how to optimize the category page to make sure the transactions are happening, just the way you like it.