QuarticOn Google Shopping is the integration of our AI-based recommendation engine with two Google solutions: Google Merchant Center and Google Ads (formerly AdWords).
We rely on an end-to-end delivery solution to support your business at every stage of integration. What’s more, in most cases, the work of your IT or software development department is kept to a minimum. The Google Shopping service at QuarticOn is not only about integration, but above all, smart management of advertising campaigns that allows you to maximize sales while minimising costs.
Google Merchant Center is a catalogue of customer products shown in Google’s Purchases tab. The presentation of your products is based on keywords entered by potential users – the results are displayed in the search engine. This solution allows the user to quickly reach the product directly in your e-shop. With correct integration, the service also allows searching for products by their unique features. This set varies depending on the industry in which your e-commerce operates.
The second service we integrate is Google Ads, which aims to promote products from your catalogue. Recommendations are made on the basis of search results on the Google home page, in mobile applications and other Google services, e.g. YouTube. In addition, our advanced system of recommendations allows you to promote only those products that have the greatest chance of selling. This results in minimising Google advertising costs: CPC (cost per click) is lowered while your conversion rate is increased.
Depending on the services you have, below is a simplified implementation scheme for the QuarticOn Google Shopping service:
Adding our script to the code of your website (one HTML tag) and, if using CSP, adding Content Security Policy rules for our domains.
You can offer other users access to your Google Merchant Center account. They will be able to log in to your account using their own logins, which ensures the security of your login data.
Check our offer