QuarticOn Google Shopping is the integration of two Google solutions with our recommendation engine based on artificial intelligence algorithms. For this purpose, Google Merchant Center and Google Ads (formerly AdWords) services are used.
We rely on an end-to-end delivery solution to support your business at every stage of integration. What’s more, in most cases, the workload of your IT department or software development is kept to a minimum. The Google Shopping service at QuarticOn is not only about integration, but above all, smart management of advertising campaigns that allows you to maximize sales while minimising costs.
Google Merchant Center is a catalogue of customer products, which are displayed in Google’s Purchases tab. The presentation of your products is based on keywords entered by potential users – the results are displayed directly in the search engine. This solution allows the user to quickly reach the product directly in your e-shop. With correct integration, the service also allows searching for products by their unique features. This set varies depending on the industry in which your e-commerce is operating.
The second service we integrate is Google Ads, which aims to promote products from your catalogue. Recommendations are made on the basis of search results on the Google homepage, in mobile applications and other Google services, e.g. YouTube. In addition, our advanced system of recommendations allows you to promote only those products that have the greatest chance of selling, which results in minimising Google advertising costs – CPC (cost per click) is lowered while Conversion Rate is increasing.
Depending on the services you have, below is a simplified implementation scheme for the QuarticOn Google Shopping service:
Add our script to the code of your website (one HTML tag) and, if using CSP, adding Content Security Policy rules for our domains.
You can offer other users access to your Google Merchant Center account. They will be able to log in to your account using their own logins, which ensures the security of your login data. To grant access to your account to additional users, do the following:
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